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James is a Senior Research Analyst with Euromonitor International. James specializes in beverages for the Middle East and has handled other FMCG industries such as personal accessories, dairy, tobacco and pet care. One of his primary objectives is to actively engage with major industry players through trade press and speaking events alongside creating datasets, and authoring the annual report for the UAE. James is also responsible for assisting analysts working in Iran, Egypt and Saudi Arabia. James graduated with a MSc. in Management and Marketing from the Nottingham Business School, UK and holds an Engineering degree in computer science.