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James George

James George Consultant

Non-Alcoholic Beverages, Tobacco |​ Taxation: Sugar Tax and VAT |​ Supply Chain​ | Consumer Insights


About James

James is a Consultant at Euromonitor International with a focus on non-alcoholic beverages research. Based in Dubai he has more than eight years of experience in the industry. 

James leads Euromonitor’s non-alcoholic drinks research for the MEA region as well as editorial strategy across the company, promoting thought leadership  

James advises clients across a range of fmcg industries on the impact of the latest B2B developments and consumer trends. Special areas of interest include taxation, digital evolution of the supply chain and food security.

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