Jekaterina Smirnova

Jekaterina Smirnova Consultant

vilnius

English, Lithuanian, Russian

About Jekaterina

Jekaterina is a Consultant at Euromonitor International based in Vilnius with a focus on services and payments industries. 

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Expertise

Jekaterina works in research covering consumer foodservice, travel and consumer finance. She is responsible for providing strategic analyses, monitoring trends, as well as conducting and managing the research process across Nordic markets. She has a special interest in consumer foodservice and aims to build definitive, global expertise in this industry. Jekaterina graduated from The Aarhus University School of Business and Social Sciences, where she obtained her bachelor’s degree and master’s degree in Economics and Business Administration and Marketing.

Related to Consumer Finance

Event

Informa x EMI Business Breakfast Meeting: Melbourne

Tim Foulds

Tim Foulds

Prince Deck, The Prince Hotel 31 May 24 | AET: 10:00 AM

Business Breakfast events are designed for industry professionals to participate in engaging insights-driven panel sessions delivered by industry partners, and to take advantage of the networking opportunity – all in under an hour across various cities!

Article

Decoding Channel Preferences in Consumer Foodservice

Mikaely Correa

Mikaely Correa

18 Apr 24

After the pandemic, despite players' expectations that circulation restrictions imposed during the crisis would stimulate consumers' desire to seek more out-of-home experiences, foodservice on-premises consumption (global value in USD current terms) has not yet returned to the levels seen in 2019 (pre-pandemic).

Article

ByteDance - TikTok’s Parent’s Financial Expansion Objectives: Where Does Union Mobile Pay Acquisition Fit?

David Zhang

David Zhang

15 Apr 24

In April 2024, ByteDance was reported to acquire Union Mobile Pay (UMP) for CNY1.4 billion (USD200 million), pending regulatory approval. ByteDance operates popular social media and commerce platforms (TikTok and Douyin). This article analyses its strategic objectives of financial expansion, and the key threats and opportunities in relation to financial industries. UMP is considered to be a key chess piece of the game.

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