Jennifer Elster Project Manager
london
English
About Jennifer
Jennifer manages Consumer Lifestyles reports and produces Lifestyles briefings
Expertise
Jennifer's focus is on identifying consumer attitudes and behaviour and accordant demand on brands and services. Jennifer has a special interest in interpreting consumer traits, habits and attitudes to provide insights for business.
Related to Lifestyles
Three Key Global Consumer Trends in Pet Care for 2024
Ekaterina Tretyakova
Each year, Euromonitor International identifies the top global trends that reflect changing consumer values and behavioural shifts, which significantly impact the business landscape. Three consumer trends—Value Hackers, Delightful Distractions and Wellness Pragmatists—stand out as the most relevant for the pet care industry in 2024, primarily due to the impact of inflation, pet humanisation and health concerns.
Future of Consumption: Unlocking Gen Z Behaviour
Jana Rude
Generation Z, comprising 23.2% of the global population in 2023, is poised to wield significant consumer influence. However, their polarised behaviours toward social activism, technology, and spending present challenges for businesses. This article suggests leveraging Gen Z's key values - empowerment, self-expression, belonging, rationality, and retreat - to tackle dichotomous behaviours and build a future-proof customer base.
World of Private Label International Trade Show
Ana Tique
For more than 35 years, PLMA’s annual World of Private Label International Trade Show has brought retailers together with manufacturers to network with new and existing clients, explore new markets and drive business growth.