Lilija Vladykina Consultant
vilnius
English, Lithuanian, Russian
About Lilija
Experienced in various services and payments industries, Lilija leads Euromonitor’s travel research across Central Eastern European markets, and helps facilitate research and insights on airlines at a global level.
Expertise
Lilija advises clients across the business of travel, from national tourism offices to airlines and travel intermediaries. Her expertise and interests cover a range of topics, including travel, but also extending to consumer foodservice, consumer behaviour and consumer loyalty. Prior to joining Euromonitor in Vilnius, Lilija worked as an in-country analyst, covering various fmcg industries, with a primary focus on services and payments industries across Eastern Europe. This background, with a direct involvement in in-the-field research, places her in a very strong position to carry out her current role.
Related to Consumer Foodservice
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After the pandemic, despite players' expectations that circulation restrictions imposed during the crisis would stimulate consumers' desire to seek more out-of-home experiences, foodservice on-premises consumption (global value in USD current terms) has not yet returned to the levels seen in 2019 (pre-pandemic).
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In April 2024, ByteDance was reported to acquire Union Mobile Pay (UMP) for CNY1.4 billion (USD200 million), pending regulatory approval. ByteDance operates popular social media and commerce platforms (TikTok and Douyin). This article analyses its strategic objectives of financial expansion, and the key threats and opportunities in relation to financial industries. UMP is considered to be a key chess piece of the game.
Money 20/20 Europe
Euromonitor International
Money20/20 Europe is home to the industry’s boldest and brightest new voices - where the money ecosystem comes together to shape what’s next for the industry.