Mara Magro Senior Research Manager
Hot and Soft Drinks | Innovation | Health and Wellness | Sustainability and Packaging | Consumer Insights
About Mara
Mara is a Senior Research Manager at Euromonitor International with a focus on drinks and tobacco industries. Based in London, she has more than 17 years of industry experience.
Mara leads the Western European beverages research team with a specific focus on non-alcoholic drinks and health and wellness trends, as well as packaging developments, ingredients, nutrition and labelling.
Mara advises clients across the hot and soft drinks space, with insights on innovation and consumer behavior and has a special interest in functionality and sustainability strategies.
Before Euromonitor, Mara worked for eight years in a consultancy firm in the fmcg and services industries, with a global remit.