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Articles

Article

8 Ways to Identify Market Opportunities for Business Growth

Andres Chehtman

Andres Chehtman

22 Nov 22

Your company’s future success depends on your ability to sustain growth. Here's eight data-driven strategies you can use to spot market opportunities that'll help drive profit.

Article

Cost-of-Living Crisis: How Does It Impact Companies and Consumers?

An Hodgson

An Hodgson

21 Nov 22

After decades of low inflation, economies, companies, and consumers worldwide are struggling in 2022 to cope with higher prices and the rising cost of living. The term “cost-of-living crisis” is often used to refer to the situation many of us are living through, but what does this mean, why is it happening, and how does it impact companies and consumers?

Article

Top 5 Product Innovation Mistakes to Avoid

Alison Angus

Alison Angus

15 Nov 22

Today’s business environment requires faster and better innovation to sustain growth and your competitive edge. Here’s the five biggest mistakes companies make when developing these strategies or new products.

Article

The Value of Trust in a Brand

Euromonitor International

Euromonitor International

10 Nov 22

Brand trust has a direct impact on your bottom line. Here are four tips you can use to build and protect your most important asset.

Article

How to Be a Disruptive Brand

Alison Angus

Alison Angus

8 Nov 22

Disruption is the new norm, challenging established global brands to stay ahead of the curve. Here are tools you can use to keep up with the pace of change and innovation.

Article

How to Track Inflation

Aiste Navaityte

Aiste Navaityte

1 Aug 22

Rising prices affect all aspects of the economy and shape market confidence. Inflation can be a positive sign of economic growth or a negative indicator of an overheated market. Therefore, tracking inflation leads to better understanding of the economic backdrop of business and consumer markets and to better decision-making.