Latest Content
8 Ways to Identify Market Opportunities for Business Growth
Andres Chehtman
Your company’s future success depends on your ability to sustain growth. Here's eight data-driven strategies you can use to spot market opportunities that'll help drive profit.
Top 5 Product Innovation Mistakes to Avoid
Alison Angus
Today’s business environment requires faster and better innovation to sustain growth and your competitive edge. Here’s the five biggest mistakes companies make when developing these strategies or new products.
Five Strategies for Navigating Volatile Consumer Markets
Jana Rude
Concurrent market flashpoints, such as climate change, economic deterioration and societal shocks, have an amplified negative effect on consumption due to their interrelated nature. Navigating through the new polycrisis reality means drawing lessons from past errors, proactively anticipating future challenges, fostering consumer trust, and adopting a thoughtful approach to communication.
The Importance of Quantifying Megatrends: Unveiling Future Opportunities
Alison Angus
In today's rapidly evolving business landscape, staying ahead of consumer trends is crucial for companies to remain relevant and competitive. Megatrends, the long-term consumer-driven shifts in behaviour and values, play a pivotal role in shaping industries and economies. Quantifying these megatrends can be a complex task but helps you estimate market potential, spending propensity and ROI. So, where should you start? Here, we explain the importance, methodology and benefits of quantifying megatrends.
How Consumer Segmentation Can Help Brands Navigate the Changing Consumer Landscape
Lisa Holmes
In an ever-changing political, social and digital world, you need a consumer-centric strategy to be successful. Consumer segmentation can be a powerful tool to help brands better understand and appeal to their target market.
Uncover the Voice of Consumers and Industry Experts
Lisa Holmes
You should use consumer insights as the foundation of your strategic development. Surveys give you answers to shopper preferences, emerging trends and product development opportunities. Here's how we can help.