Market Research In Action Learn methods and best practices to maximise your market research portfolio. See how our clients leverage our insights, read up on mistakes to avoid and discover tips to find the right combination of research methodologies and applications.

White Papers

White Paper

Building a Sustainable Strategy: A Guide for Business Leaders

Euromonitor International

Euromonitor International

14 Nov 22

Businesses are under pressure to consider their impact on people and the planet, addressing environmental concerns and helping consumers build sustainable habits. Do you have a plan in place to integrate responsible practices into strategic thinking to create change?

White Paper

Using E-commerce Data to Identify Growth Opportunities for your Brand

Euromonitor International

Euromonitor International

25 Feb 21

The COVID-19-led surge in e-commerce is expected to be permanent. How can brands make sure they compete effectively in the digital space? E-commerce data is critical to executing a successful brand strategy. In this white paper, we’ll show you how…

White Paper

How to Make Consumer Research Work for You

Kiana Ashtiani

Kiana Ashtiani

3 Mar 20

Surveys are an essential and fast way of collecting consumer data. However, users often experience confusion when actual results contradict expectations or previous findings. How can researchers and users get the most out of consumer insights? This white paper will…

White Paper

4 Global Trends Disrupting Market Research

Euromonitor International

Euromonitor International

15 Dec 18

The relationship between researchers and clients is changing due to technological developments, shifting economic power and evolving consumer values. This white paper predicts the future of market research through 2030 and explores how research methods are changing to meet the…