Megatrends Megatrends are long-term, consumer-driven trends that disrupt industries globally. We show you how to leverage megatrends to stay relevant and competitive in rapidly changing, consumer-centric markets.

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Consumers Are Pursuing Value: Why Brands Need to Pay Attention

An Hodgson

An Hodgson

28 Nov 22
White Paper

「レス・イズ・モア」な体験を

Euromonitor International

Euromonitor International

22 Nov 22

急速なインフレの高まりや、食料品やエネルギー価格の上昇などの要因で出費の抑制を余儀なくされつつも、消費者のコト消費(体験)への欲求は衰えていません。 本レポートでは、ブランドが余分なオプションを省いたり、選択肢を減らしたりなど、「レス・イズ・モア(少なくすることでより多くを得る)」というアプローチを採用することで、いかに消費者と長期的なつながりを築くための新しい機会をつかむことができるかを解説しています。

Article

How to Be a Disruptive Brand

Alison Angus

Alison Angus

8 Nov 22

Disruption is the new norm, challenging established global brands to stay ahead of the curve. Here are tools you can use to keep up with the pace of change and innovation.

Article

Top Three Global Population Trends

Kamile Botyriute

Kamile Botyriute

27 Oct 22

Ageing, urbanisation and migration continue to be major factors shaping global population. The number of seniors around the world is expected to grow and with it the focus on wellness and health to increase. Meanwhile, rapid urbanisation and intensifying international migration is expected to have long-term implications for socioeconomic development across the globe.

Video

Examining the Renovation, Innovation, Disruption Framework

Alison Angus

Alison Angus

20 Oct 22

How do different brands renovate, innovate and disrupt? Watch to find out more about disruption occurs in business.

White Paper

How to Be a Disruptive Brand

Euromonitor International

Euromonitor International

4 Oct 22

Get a framework that outlines how your business can execute change in order to disrupt an entire market or category.

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