Editor's Choice
10 Megatrends to Watch
Alison Angus
You need to know which megatrends impact your brand and sector. Here’s a quick look at the 10 megatrends to watch over the next two decades.
Introducing the Personalisation Megatrend
Matthew Oster
As more consumers demand products and services to meet their specific needs, companies are racing to build bespoke offerings lest risk being left behind. As tech advances, industries are rushing headlong into the new market for personalisation, in some cases without understanding the motivations of the clients they are trying to satisfy. Euromonitor’s megatrends series will examine these Personalisation Seekers to determine where this concept is heading and who will drive demand moving forward.
Megatrend Drivers: The Forces Underpinning Changes in Consumer Behaviour
Alison Angus
Get a breakdown of the five drivers shaping consumer megatrends to help you analyse long-term shifts in behaviour.
Sportswear Brands can Grow Tapping into Wellness Trends
Fátima Linares
Although sportswear continued to outperform overall apparel and footwear, 2022 results and the challenging environment ahead suggest more moderate growth over the next five years. In this scenario, consumers’ greater focus on health and wellness has special relevance for sportswear, given the close relation between sports and health.
Top Three Trends for Appliances and Electronics Brands from CES 2023
Lauren Acker
With intense competition within the consumer appliances and electronics space, companies must find ways to differentiate themselves. Euromonitor International walked the halls of CES and identified key trends for appliances and electronics brands to help them navigate amidst a weak economic climate.
Voice of the Industry: Consumer Lifestyles Key Insights
Jennifer Elster
Euromonitor International’s Voice of the Industry: Lifestyles survey of industry professionals around the globe highlighted six consumer-driven trends having the most influence on their corporate strategies and objectives. Read on to find out what they are.