Megatrends Megatrends are long-term, consumer-driven trends that disrupt industries globally. We show you how to leverage megatrends to stay relevant and competitive in rapidly changing, consumer-centric markets.

Editor's Choice

Article

10 Megatrends to Watch

Alison Angus

Alison Angus

23 May 23

You need to know which megatrends impact your brand and sector. Here’s a quick look at the 10 megatrends to watch over the next two decades.

Article

Introducing the Personalisation Megatrend

Matthew Oster

Matthew Oster

10 May 23

As more consumers demand products and services to meet their specific needs, companies are racing to build bespoke offerings lest risk being left behind. As tech advances, industries are rushing headlong into the new market for personalisation, in some cases without understanding the motivations of the clients they are trying to satisfy. Euromonitor’s megatrends series will examine these Personalisation Seekers to determine where this concept is heading and who will drive demand moving forward.

Article

Megatrend Drivers: The Forces Underpinning Changes in Consumer Behaviour

Alison Angus

Alison Angus

19 Apr 23

Get a breakdown of the five drivers shaping consumer megatrends to help you analyse long-term shifts in behaviour.

Article

Sportswear Brands can Grow Tapping into Wellness Trends

Fátima Linares

Fátima Linares

20 Mar 23

Although sportswear continued to outperform overall apparel and footwear, 2022 results and the challenging environment ahead suggest more moderate growth over the next five years. In this scenario, consumers’ greater focus on health and wellness has special relevance for sportswear, given the close relation between sports and health.

Article

Top Three Trends for Appliances and Electronics Brands from CES 2023

Lauren Acker

Lauren Acker

16 Mar 23

With intense competition within the consumer appliances and electronics space, companies must find ways to differentiate themselves. Euromonitor International walked the halls of CES and identified key trends for appliances and electronics brands to help them navigate amidst a weak economic climate.

Article

Voice of the Industry: Consumer Lifestyles Key Insights

Jennifer Elster

Jennifer Elster

14 Mar 23

Euromonitor International’s Voice of the Industry: Lifestyles survey of industry professionals around the globe highlighted six consumer-driven trends having the most influence on their corporate strategies and objectives. Read on to find out what they are.