Megatrends Megatrends are long-term, consumer-driven trends that disrupt industries globally. We show you how to leverage megatrends to stay relevant and competitive in rapidly changing, consumer-centric markets.

Articles

Article

How to Be a Disruptive Brand

Alison Angus

Alison Angus

8 Nov 22

Disruption is the new norm, challenging established global brands to stay ahead of the curve. Here are tools you can use to keep up with the pace of change and innovation.

Article

Top Three Global Population Trends

Kamile Botyriute

Kamile Botyriute

27 Oct 22

Ageing, urbanisation and migration continue to be major factors shaping global population. The number of seniors around the world is expected to grow and with it the focus on wellness and health to increase. Meanwhile, rapid urbanisation and intensifying international migration is expected to have long-term implications for socioeconomic development across the globe.

Article

US Pet Care and the Future of Premiumisation

Anne Scott Livingston

Anne Scott Livingston

6 Sep 22

The US is the world's highest value pet care market, but as with so many countries, its future growth potential faces very real challenges posed by rising inflation and tough choices when it comes to consumer spending.

Article

Innovation in US Grocery Retail to Meet Millennials and Gen Z on their Terms

Anna Nelson

Anna Nelson

16 Aug 22

The role of the store has been challenged by consumers in both the physical and digital space, becoming destinations for discovery, inspiration, and experiences. Convenience, premiumisation and experience more are central to purchasing decisions for Generation Z and Millennials, with their willingness to browse in stores without immediate purchases and focus on spending that aligns with their values and needs most.

Article

Opportunities and Quest for Healthy Ageing in Asia Pacific

Julia Illera

Julia Illera

3 Aug 22

Wellness has been identified by Euromonitor International as having the furthest-reaching impact on industries and consumers in the future. This report looks at the link between rising longevity and consumers’ search for a healthy life and highlights the potential impact of the behaviour of healthier consumers on consumer goods industries in the years to come through three lenses - nutritional habits, physical wellness and internal balance - to help the reader understand the changing Asia Pacific consumer.

Article

Megatrend Drivers: The Forces Underpinning Changes in Consumer Behaviour

Alison Angus

Alison Angus

2 Aug 22

To stay ahead of changing consumer priorities and values, companies must embrace megatrend analysis. To do this effectively, it is important to recognise the full picture, starting with having a clear understanding of the underlying forces (the drivers) which form the backdrop to consumer behaviour.