Megatrends Megatrends are long-term, consumer-driven trends that disrupt industries globally. We show you how to leverage megatrends to stay relevant and competitive in rapidly changing, consumer-centric markets.

Podcasts

Podcast

Consumers Are Pursuing Value: Why Brands Need to Pay Attention

An Hodgson

An Hodgson

28 Nov 22
Podcast

The Quest for Healthy Ageing in Asia Pacific

Julia Illera

Julia Illera

2 Sep 22

In this podcast, Euromonitor's Julia Illera, Rachel He, Amulya Pandit, and Herbert Yum discuss the key findings from their recent report, Wellness: Longevity and the Quest for Healthy Ageing in Asia Pacific. Hear insights on the link between rising longevity and consumers’ search for a healthy life and learn the three key pillars to indentify the wellness opportunities in the APAC region.

Podcast

Less is More, or More for Less? How Inflation is Reshaping Brand Experiences

Caroline Bremner

Caroline Bremner

19 Jul 22

Experience More is transforming in the current climate due to inflationary pressures eating into consumers’ discretionary spending, yet the desire for experiences regardless of channel – in real life or the metaverse – remains unabated. Brands are adopting a ‘less is more’ approach, with no-frills, removing filters, reducing choice and knocking down barriers to ensure that brand experiences are inclusive and appealing to all, opening up new opportunities to forge long lasting connections.

Podcast

Middle Class Reset in Latin America

Felipe Carreirão

Felipe Carreirão

20 Dec 21

Latin American economies shrunk by more than 8% on average in 2020. This reality fosters the concept of frugal innovation, given the inadequate fiscal and monetary stimulus in the region. Consumers will continue to be price sensitive and receptive to affordable products that answer their needs. Innovation, social networks, business models and flexible payments methods will be key actions that must be taken to engage with this targeted consumer.

Podcast

Experience More In The Next Normal

Caroline Bremner

Caroline Bremner

13 Sep 21

In this podcast, we take a fresh look at the Experience More megatrend, where real life experiences were put on hold during lockdown, driving consumers online for socialising, shopping and entertainment. Consumers continue to seek enhanced products, using tech like AI or AR for greater personalisation and immersion. The pandemic shone a light on inequalities as seen by Black Lives Matter and the climate emergency, where now consumers expect brands to walk the walk when it comes to their values.

Podcast

Quantifying Megatrends

Stella Vatcheva

Stella Vatcheva

29 Mar 21

Businesses are inundated with information on consumer trends, but being able to decipher what these trends mean and conceptualize can be a challenge. In this episode, Stella Vatcheva, Euromonitor International's Head of Innovation, and Ali Angus,…