Megatrends Megatrends are long-term, consumer-driven trends that disrupt industries globally. We show you how to leverage megatrends to stay relevant and competitive in rapidly changing, consumer-centric markets.

Videos

Video

Examining the Renovation, Innovation, Disruption Framework

Alison Angus

Alison Angus

20 Oct 22

How do different brands renovate, innovate and disrupt? Watch to find out more about disruption occurs in business.

Video

Market Research Minute: Applying Megatrends to your Business

Euromonitor International

Euromonitor International

4 Aug 20

What are megatrends and how can you apply them to your business to maximise return on investment? In this Market Research Minute, learn how you can stay ahead of the competition, anticipate consumer needs and guide innovation using megatrends.

Video

Megatrends in Vietnam

Ruby Bui

Ruby Bui

17 Jul 19

Out of Euromonitor's eight focus megatrends, three are the most important when examining the consumer market in Vietnam: Experience More, Connected Consumers and Premiumisation. Vietnam is in the midst of a healthy economic growth, and business…

Video

Drivers Shaping Consumer Megatrends

Euromonitor International

Euromonitor International

1 May 19

There are five socio-economic drivers shaping consumer megatrends. These drivers explain ongoing changes in consumer behaviour, and are crucial to understanding how megatrends impact the world at large.

Video

Megatrends: Shifting Market Frontiers

Justinas Liuima

Justinas Liuima

27 Mar 19

Shifting Market Frontiers is one of Euromonitor International’s eight in-focus megatrends. Changes in the global economy, population, technology and the environment are all influencing global shifts. By 2030, developing countries are forecast to…

Video

Megatrends: Experience More

Caroline Bremner

Caroline Bremner

24 Jan 19

'Experience More' is one of Euromonitor's eight key global megatrends that are shaping consumer attitudes and behaviour, where people prioritise experiences over things in the pursuit of happiness. Brands are going all out to be authentic, local and…