Editor's Choice
How to Apply Megatrends to Your Strategy
Euromonitor International
When you apply megatrends to your strategy, you’re able to innovate for your customer and their evolving demands. Ali Angus who heads up our innovation practice walks you through four steps to follow, so you can use megatrend analysis in your strategy.
Why Megatrends Matter for Business
Isabella Milne
What are megatrends? And why should you pay attention to these shifts? Find those answers in this clip. You’ll meet Issy, Kirsten and Radhika—three of our consultants who partner with businesses on strategic planning and growth tactics. They help you understand the power of megatrends and how you can use these insights to guide your innovation plans.
Examining the Renovation, Innovation, Disruption Framework
Euromonitor International
How do different brands renovate, innovate and disrupt? Watch to find out more about disruption occurs in business.
Megatrends in Vietnam
Ruby Bui
Out of Euromonitor's eight focus megatrends, three are the most important when examining the consumer market in Vietnam: Experience More, Connected Consumers and Premiumisation. Vietnam is in the midst of a healthy economic growth, and business…
Drivers Shaping Consumer Megatrends
Euromonitor International
There are five socio-economic drivers shaping consumer megatrends. These drivers explain ongoing changes in consumer behaviour, and are crucial to understanding how megatrends impact the world at large.
Megatrends: Shifting Market Frontiers
Justinas Liuima
Shifting Market Frontiers is one of Euromonitor International’s eight in-focus megatrends. Changes in the global economy, population, technology and the environment are all influencing global shifts. By 2030, developing countries are forecast to…