Videos
Examining the Renovation, Innovation, Disruption Framework
Alison Angus
How do different brands renovate, innovate and disrupt? Watch to find out more about disruption occurs in business.
Market Research Minute: Applying Megatrends to your Business
Euromonitor International
What are megatrends and how can you apply them to your business to maximise return on investment? In this Market Research Minute, learn how you can stay ahead of the competition, anticipate consumer needs and guide innovation using megatrends.
Megatrends in Vietnam
Ruby Bui
Out of Euromonitor's eight focus megatrends, three are the most important when examining the consumer market in Vietnam: Experience More, Connected Consumers and Premiumisation. Vietnam is in the midst of a healthy economic growth, and business…
Drivers Shaping Consumer Megatrends
Euromonitor International
There are five socio-economic drivers shaping consumer megatrends. These drivers explain ongoing changes in consumer behaviour, and are crucial to understanding how megatrends impact the world at large.
Megatrends: Shifting Market Frontiers
Justinas Liuima
Shifting Market Frontiers is one of Euromonitor International’s eight in-focus megatrends. Changes in the global economy, population, technology and the environment are all influencing global shifts. By 2030, developing countries are forecast to…
Megatrends: Experience More
Caroline Bremner
'Experience More' is one of Euromonitor's eight key global megatrends that are shaping consumer attitudes and behaviour, where people prioritise experiences over things in the pursuit of happiness. Brands are going all out to be authentic, local and…