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Product Claims Discover the trends driving online product positioning across FMCG industries as well as what inspires new product development and helps to build successful brand strategies.

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Article

A Guide to Refine Your Positioning Strategy

Jared Conway

Jared Conway

22 Mar 23

Your product messaging needs to make an impression. That's where attributes come into play. But which ones should you to select? Here are two tools you can use to find the right claims and improve your competitive positioning.

Article

Unwrapping Sustainable Packaging

Jorge Zuniga

Jorge Zuniga

17 Mar 23

The beverages, beauty and personal care, home care, dog and cat food, and packaged food industries accounted for four trillion retail/off-trade packaging units in 2022, according to Euromonitor’s packaging data. However, most companies will hardly meet their 2025 sustainability commitments. Waste management efforts are under scrutiny, to comply with stricter legislation and to meet pushing consumer demands. Companies need to be part of the solution.

Playbook

How to Optimise Your Product Mix with Consumer Trends and E-Commerce Data

Euromonitor International

Euromonitor International

2 Mar 23

This playbook helps you make a statement in the marketplace. You learn how to select and track product attributes that match consumer demands in three steps. Find your next opportunity today.

Article

Meeting Plant-Based Demand in China and Southeast Asia

Aileen Supriyadi

Aileen Supriyadi

1 Mar 23

Plant-based food demand in Asia is rooted in a long history of plant-based eating, including traditional foods such as soy drinks and tofu. The rise of Western-style plant-based diets in recent years has brought new dynamics to the Asian market where exciting innovations drive awareness and trial in both foodservice and retail. Meanwhile, local players are actively giving local twists to products, leading to increasing product availability.

Article

Changing Consumer Lifestyles Create New Protein Needs

Shereen Tromp

Shereen Tromp

20 Feb 23

Protein is increasingly sought-after due to its perceived health benefits; higher protein consumption is being linked to overall wellbeing. In the food and nutrition space, a growing number of manufacturers are including protein in products previously not associated with it in consumers’ minds (eg breakfast cereals and pasta).

Article

Oral Health, Clean Beauty and Sustainability: What's Next for Oral Care

Janaki Padmanabhan

Janaki Padmanabhan

16 Feb 23

As beauty and wellness continue to converge, the oral care segment is seeing continued focus on oral health, on ingredients, and on premiumisation. Innovation in sustainability, purpose and ingredient sourcing are driving growth. Here, we uncover the best prospects for the oral segment globally, while also highlighting the most significant challenges.

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