The pandemic has raised pet ownership rates, particularly cats and small dogs in Asian cities, alongside improving attitudes towards pet care. However, inflationary pressure on the cost of living will drive cautious spending among consumers, raising the need for a clear value positioning. Pet parents switching from table scraps will also seek nutritional benefits from retail pet food, hence casting a focus on functional ingredients and nutrition.
Organic product penetration in Europe is facing challenges, that start at the current economic uncertainty and price sensitivity, and continue through the rising popularity of various competing claims. This article discusses what should be the way forward for organic claims to appeal to consumers in Europe.
A follow up to an earlier piece on The Rise of Ingredient-Led Beauty, we continue the conversation, focusing on two specific areas: botanicals and functional fragrance ingredients.
Fragrances, a highly sensorial category, was one of the winning beauty and personal care categories of the COVID-19 pandemic. In addition, e-commerce helped propel growth globally in 2021, but digital engagement beyond transactions will drive future momentum.
As the COVID-19 pandemic has largely receded as the chief driver of growth, in 2022 the global market for consumer health has instead responded to a swift rise in global inflation, shortages of ingredients and raw materials, and bottlenecks in shipping. Moving forward, the industry will require investments in promising areas for growth, five of which are outlined here.
Low volume growth prospects expected in baby food call for innovation from brands to sustain value growth. Parents’ demands around clean label, functionality and convenience should be a priority for manufacturers to win in the baby food industry.