Product Claims Discover the trends driving online product positioning across FMCG industries as well as what inspires new product development and helps to build successful brand strategies.

Articles

Article

Top Three Opportunities for Healthy Pet Food in Asia

Emil Fazira

Emil Fazira

21 Nov 22

The pandemic has raised pet ownership rates, particularly cats and small dogs in Asian cities, alongside improving attitudes towards pet care. However, inflationary pressure on the cost of living will drive cautious spending among consumers, raising the need for a clear value positioning. Pet parents switching from table scraps will also seek nutritional benefits from retail pet food, hence casting a focus on functional ingredients and nutrition.

Article

Organic in Europe: Health, Sustainability and Price Sensitivity

Simona Bernatonyte

Simona Bernatonyte

17 Nov 22

Organic product penetration in Europe is facing challenges, that start at the current economic uncertainty and price sensitivity, and continue through the rising popularity of various competing claims. This article discusses what should be the way forward for organic claims to appeal to consumers in Europe.

Article

Ingredient-led Beauty: Beauty and Personal Care Innovation in Botanicals and Functional Fragrances

Kayla Villena

Kayla Villena

15 Nov 22

A follow up to an earlier piece on The Rise of Ingredient-Led Beauty, we continue the conversation, focusing on two specific areas: botanicals and functional fragrance ingredients.

Article

Revamping Digital Engagement in Fragrances

Carmen Silva

Carmen Silva

4 Nov 22

Fragrances, a highly sensorial category, was one of the winning beauty and personal care categories of the COVID-19 pandemic. In addition, e-commerce helped propel growth globally in 2021, but digital engagement beyond transactions will drive future momentum.

Article

Five Trends Driving the Global Marketplace for Consumer Health

Matthew Oster

Matthew Oster

18 Oct 22

As the COVID-19 pandemic has largely receded as the chief driver of growth, in 2022 the global market for consumer health has instead responded to a swift rise in global inflation, shortages of ingredients and raw materials, and bottlenecks in shipping. Moving forward, the industry will require investments in promising areas for growth, five of which are outlined here.

Article

Three Trends to Watch in Baby Food

Maria Mascaraque

Maria Mascaraque

27 Sep 22

Low volume growth prospects expected in baby food call for innovation from brands to sustain value growth. Parents’ demands around clean label, functionality and convenience should be a priority for manufacturers to win in the baby food industry.