Our Black Friday Sale is now live until Wednesday 30th November 2022! Apply a 15% discount to your cart in Store using promotional code: EBLACKFR22

Product Claims Discover the trends driving online product positioning across FMCG industries as well as what inspires new product development and helps to build successful brand strategies.

Podcasts

Podcast

Sustainable Food and Drinks: The Role of Regulators, Consumers and Businesses

Maria Mascaraque

Maria Mascaraque

14 Jun 22

Listen to the conversation with Maria Mascaraque, Food Industry Manager, Howard Telford, Senior Soft Drinks Manager and Rosemarie Downey, Packaging Industry Manager to learn about the drivers of environmental sustainability regulations in foods and drinks industries and their implications on businesses and consumers.

Podcast

How to Innovate in OTC through Sustainability and Digitalisation

Stella Vatcheva

Stella Vatcheva

24 Mar 22

The marketplace in OTC drugs is going through a period of acute change, as formulators and marketers increasingly must consider factors like sustainability and digitalisation in product design and brand outreach and development. In this podcast, Stella Vatcheva and Matthew Oster discuss prominent approaches from category adjacencies in consumer goods and how the OTC industry plans to incorporate these innovations moving forward.

Podcast

From Energy Boosting to Full Relaxation: The Strengthening of Oppositional Behaviours and Needs

Lucas Pinto

Lucas Pinto

7 Jan 22

The pandemic has aroused a range of different feelings, leading some to increased anxiety and stress, and others to a higher proactivity and “can-do” attitude. Products to enhance focus and attention are becoming more popular at the same time as products intending to increase relaxation and calmness. Pandemic-related needs have brought this polarised trend into beverages, consumer health and cannabis, but where will it go from here?

Podcast

Fashion Friday: Sustainability Accelerating in the Beauty and Personal Care Industry

Kayla Villena

Kayla Villena

26 Mar 21

When we think about sustainability, we often think about reducing environmental impact, and the beauty and personal care industry has been mainly focused around just that. Strategies for the industry include refillable packaging, environmentally…

Podcast

Meat-free Protein Products and Shifts in Meat Alternatives

Raphaël Moreau

Raphaël Moreau

4 Dec 17

A rise in the number of consumers who are avoiding eating meat is apparent in many developed markets. Beyond those adopting a strict vegetarian diet, the most noticeable shift in consumer perceptions towards meat lies in the increased adoption of…

Podcast

Establishing Consumer Confidence through Clean Label Claims

Alan Rownan

Alan Rownan

7 May 17

Clean label is a term that is in a constantly evolving, malleable to the demands of the global consumer. Global brand owners are continuing to show a keen interest in not only keeping pace with front runners in terms of clean label reformulation, but…