Product Claims Discover the trends driving online product positioning across FMCG industries as well as what inspires new product development and helps to build successful brand strategies.

Videos

Video

Key Topics for the Upcoming Year in Food and Ingredients

Jared Koerten

Jared Koerten

9 Aug 21

This video introduces the biggest trends in the global food market. The COVID-19 pandemic led consumers to refocus on mindful eating and plant-based proteins, with a renewed focus on mental health, immune support, functionality and sustainability.…

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The Importance of Local Production in Packaged Food

David Ingemar Hedin

David Ingemar Hedin

26 Apr 21

The importance of local production claims in packaged food is gaining ground since the onset of COVID-19. Consumers are looking for products that are authentic, traditional and domestic - and companies are responding to this in a variety of ways. In…

Video

Meat Alternatives Evolving in the European Food Market

David Ingemar Hedin

David Ingemar Hedin

22 Apr 21

Concerns about the environment and sustainability have produced an opportunity for food players in Europe to develop alternatives to meat for consumers. For instance, retailer ICA in Sweden has launched Svill, a pickled herring alternative developed…

Video

Vegan Certification in Beauty and Personal Care

David Ingemar Hedin

David Ingemar Hedin

21 Apr 21

Vegan certification is of growing importance in Beauty and Personal care, and is one of the 150+ claims and positionings that are analyzed across 11 industries in the Passport system Product Claims and Positioning. The chart below shows the trend of…

Video

Probiotics No Longer Differentiating in Dairy Products

Roland Szaki

Roland Szaki

22 Mar 21

Across Europe, there is a noticeable demand for dairy products that are health and wellness positioned, and consumers are looking at the ingredients of the products they buy. For dairy, probiotics are no longer as differentiating as they once were,…

Video

Immune-Boosting Dairy Products in Europe

Roland Szaki

Roland Szaki

15 Mar 21

In Europe, dairy companies are introducing new products that promise immune benefits. These benefits resonate with consumers that are looking to boost their immunity during the coronavirus pandemic. In this video, Euromonitor International's food and…