Product Claims Discover the trends driving online product positioning across FMCG industries as well as what inspires new product development and helps to build successful brand strategies.

Webinars

Webinar

How to Attract and Win Customers with Sustainable Products

Maria Coronado Robles

Maria Coronado Robles

28 Jun 22 | UTC Time: 02:00 PM

Sustainability is in the spotlight, but brands can struggle to effectively position products that support environmental or social causes. In this webinar, our experts turn thousands of data points into actionable next steps so your sustainable products stay competitive.

Webinar

How To Drive Product Innovation Using Health Product Claims

Matthew Oster

Matthew Oster

12 Apr 22 | UTC Time: 08:00 AM

As consumers seek a return to normal in 2022, acceptance, self-care and inclusion are at the forefront of consumers’ mindsets. In this webinar we examine how the self-love trend is manifesting itself in different markets around the world through the lens of consumer health products.

Webinar

Understanding Sustainable Living Through Product Claims

Maria Coronado Robles

Maria Coronado Robles

15 Nov 21 | UTC Time: 04:00 PM

As consumers and businesses pay more attention to social and environmental issues, product claims are becoming increasingly important for brands to communicate sustainability. In this webinar, we track sustainability claims across 40 countries and over 30,000 brands, assessing their popularity and growth as well the impact on consumer engagement and satisfaction.

Webinar

Rise of Plant Based Eating and Alternative Proteins: Understanding Flexitarians and Growth Trends

Tom Rees

Tom Rees

16 Sep 21 | GMT: 12:30 AM

In this webinar, we look at trends influencing the flexitarian or plant-based consumer. We highlight plant-based and other alternative protein products coming to market, products that allow consumers to enjoy the same tastes, textures, and versatility as animal-derived foods.

Webinar

How is Coronavirus Changing Plant-Based Diets?

Euromonitor International

Euromonitor International

11 Jun 20 | UTC Time: 09:00 AM

Popularity for plant-based diets were already on the rise prior to COVID-19, but the pandemic has shifted consumer needs towards more health-based lifestyles, diets and improved hygiene conditions during food production. This webinar addresses how the COVID-19 has impacted the…

Webinar

Opportunities in Gut Health: Dairy and Beyond

Euromonitor International

Euromonitor International

20 Jun 19 | UTC Time: 10:06 AM

Gut health is an emerging trend in the healthy-living space and receiving lots of interest from the food industry. Probiotic products supporting a healthy gut are expanding from traditional dairy categories into snacking; consumers are discovering the health benefits of…