Product Claims Discover the trends driving online product positioning across FMCG industries as well as what inspires new product development and helps to build successful brand strategies.

White Papers

White Paper

Leveraging Product Claims to Build a Successful Brand Strategy

Katharina Bagul

Katharina Bagul

20 May 22

To develop successful marketing strategies, companies want to understand the product claims trending across categories and countries. This informs branding initiatives, inspires new product innovation and supports company-wide corporate goals.

White Paper

Trends Shaping the Future of the Food and Nutrition Industry

Maria Mascaraque

Maria Mascaraque

12 Oct 21

The global pandemic has permanently changed how consumers eat and their general approach to health and wellness. Pre-existing trends like plant-based food have become even more popular since 2019, as concerns about zoonotic diseases have put animal-based food in the limelight. This e-book presents key themes which have developed or changed during the pandemic and highlights which trends are shaping the future demand and investment across the food and nutrition landscape.

White Paper

Eコマースデータを利用して消費者トレンドを ブランド戦略に活かす方法

Euromonitor International

Euromonitor International

30 Sep 21

本ホワイトペーパーでは、世界的な消費者トレンドである「安全至上主義」を例にとり、同トレンドがさまざまな消費財分野でどのように活性化されているかを分析し、企業がEコマースデータを活用することで、いかにして自社商品のプレゼンスと業績を向上させることができるかを紹介します。

White Paper

How to Activate Consumer Trends Using E-Commerce Product Attribute Data

Euromonitor International

Euromonitor International

8 Jul 21

As the shift to e-commerce accelerates, organisations are looking online to see how consumer trends are manifesting themselves in actual products, to stay competitive and meet consumer needs. In this white paper, we will select one of our top global…

White Paper

Going Plant-Based: The Rise of Vegan and Vegetarian Food

Euromonitor International

Euromonitor International

30 Mar 21

Consumers following strict vegan and vegetarian diets remain a small group of the population, whereas those restricting animal-based foods accounted for over 40% of global consumers in 2020. This report will dive into the vegan and vegetarian consumer…

White Paper

Doing Business in the Halal Market: Products, Trends and Growth Opportunities

Euromonitor International

Euromonitor International

4 Aug 15

The Muslim religion is the second largest and fastest growing religion in the world, with Muslim consumers expected to reach 26 percent of the global population by 2030. Muslim consumers seek products that cater to their religious needs and comply…