Rachel He Senior Analyst
Tissue and Hygiene | Consumer Electronics | Home Care | Small Appliances | Industry Forecast Model (IFM)
About Rachel
Rachel is a Senior Analyst at Euromonitor International with a focus on home and technology. Based in Shanghai, she has more than two years of industry experience.
Rachel researches a range of industries in China and advises clients in understanding market trends and consumer insights, with a focus on hygiene, home care, and portable consumer electronics. Rachel is also the local champion and go-to-person for Euromonitor’s Industry Forecast Model (IFM).
Rachel regularly speaks at China International Disposable Paper Expo (CIDPEX) and Asia Pacific Hygiene Products Symposium on hygiene-related topics.