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Rachel He

Rachel He Senior Analyst​​

Tissue and Hygiene​ | Consumer Electronics​ | Home Care​ | Small Appliances | Industry Forecast Model (IFM)


About Rachel

Rachel is a Senior Analyst at Euromonitor International with a focus on home and technology. Based in Shanghai, she has more than two years of industry experience. 

Rachel researches a range of industries in China and advises clients in understanding market trends and consumer insights, with a focus on hygiene, home care, and portable consumer electronics. Rachel is also the local champion and go-to-person for Euromonitor’s Industry Forecast Model (IFM). 

Rachel regularly speaks at  China International Disposable Paper Expo (CIDPEX) and Asia Pacific Hygiene Products Symposium on hygiene-related topics.