Reema Jagtiani Senior Client Engagement Consultant
singapore
English
About Reema
Reema is a Senior Client Engagement Consultant and dedicated Passport Plus specialist for the Asia Pacific region at Euromonitor International. She consults on and project manages Passport Plus engagements for clients across the region.
Expertise
Reema has research experience across a range of fmcg industries, including home and technology and food and drinks. She has a global focus on these industries, with experience managing research projects across Asia Pacific. She specialises analysis of the intersecting developments in beverages, appliances, food tech and the future of the meal. ​She has advised clients across a diverse range of consumer trends such as connected living and cooking, the home as a health hub, and sustainability. Reema previously worked in academic research, specialising in qualitative research methods on politics, gender, as well as international human rights law in Southeast Asia.
Recently Published Work
Connected Consumers in Southeast Asia: Digital Lives Extend to Cooking and Dining
Reema Jagtiani
Smart devices have ushered in a borderless internet, giving consumers instant access to entertainment, knowledge, social sharing and more. Digital connectivity has altered all aspects of life including cooking and dining habits, creating…
Food and Appliances: Megatrends Shaping Southeast Asia's At-Home Meal Journey
Emil Fazira
Rising urbanisation and an ever-expanding middle-income segment mean the Southeast Asian region will witness changes to consumption habits. Food options for consumers are widening and value systems are evolving, with much less inclined to cook at…
Southeast Asian Kitchen: Health and Convenience in Food and Appliances
Reema Jagtiani
Southeast Asian consumers are increasingly concerned with adopting healthy cooking and clean eating habits, which is impacting both cooking appliances and packaged food. Consumers also want food and appliance products that support a spectrum of…