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Article

Generational Attitudes and Actions Around Data Privacy

Lisa Holmes

Lisa Holmes

7 Dec 22

Technology has become interwoven with commerce, making it much more important for companies and brands to understand consumers' perceptions and digital habits. To better explore this topic, Euromonitor leverages the expertise of in-house analysts and key stakeholders across impacted industries to launch the annual Voice of the Consumer: Digital Survey.

Article

Why Walmart Could Win On-Demand Delivery Race in the US

Michelle Evans

Michelle Evans

29 Nov 22

While headlines have focused on quick commerce players and their VC-backed pocketbooks, large retailers such as Walmart should not be counted out.

White Paper

「レス・イズ・モア」な体験を

Euromonitor International

Euromonitor International

22 Nov 22

急速なインフレの高まりや、食料品やエネルギー価格の上昇などの要因で出費の抑制を余儀なくされつつも、消費者のコト消費(体験)への欲求は衰えていません。 本レポートでは、ブランドが余分なオプションを省いたり、選択肢を減らしたりなど、「レス・イズ・モア(少なくすることでより多くを得る)」というアプローチを採用することで、いかに消費者と長期的なつながりを築くための新しい機会をつかむことができるかを解説しています。

Article

Consolidation Appears Likely as Competition in On-Demand Delivery Intensifies

Bob Hoyler

Bob Hoyler

10 Nov 22

With competition in the on-demand delivery space growing fiercer just as the short-term outlook for on-demand delivery is worsening, the stage is set for an intense round of consolidation in the industry that has already been trending towards greater consolidation over the last few years.

Article

The Gen Z Beauty Consumer

Olivia Stelmaszczyk

Olivia Stelmaszczyk

26 Oct 22

Born between 1995-2009, Generation Z is coming of age alongside significant changes in the post-pandemic economy, giving rise to the Gen Z beauty consumer's tendencies for price sensitivity, individualistic expression, active participation in user-generated content, and phygital spaces. Social media and social commerce are essential to succeed with Gen Z beauty consumers.

Webinar

Building Resilience During Economic Uncertainty in CEE

Maryna Sheremet

Maryna Sheremet

19 Oct 22 | UTC Time: 11:00 PM

Our recent Voice of The Consumer: Lifestyle Survey indicates that over 30% of consumers in Europe intend to put more money aside for savings in 2022. At the same time, over 50% of surveyed Europeans report value for money as a factor of choice when buying household essentials.

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