White Papers
「レス・イズ・モア」な体験を
Euromonitor International
急速なインフレの高まりや、食料品やエネルギー価格の上昇などの要因で出費の抑制を余儀なくされつつも、消費者のコト消費（体験）への欲求は衰えていません。
Understanding the Path to Purchase: 2022 Global Consumer Types
Lisa Holmes
We define eight types of consumers based on their traits, values and priorities. The goal: equip you with practical insights to reach the right audience.
Top 100 Retailers in Asia 2022
Hianyang Chan
In this white paper, Euromonitor experts uncover top trends, channel performance and market dynamics in Asia so you can optimise your retail strategy.
What’s New In Retail: Emerging Global Concepts
Michelle Evans
Retail innovation is in overdrive. Stores are now platforms for brand storytelling, and technology makes aspirational business models possible. Find inspiration from best-in-class retail concepts that are setting new shopping standards.
Eコマースデータを利用して消費者トレンドを ブランド戦略に活かす方法
Euromonitor International
本ホワイトペーパーでは、世界的な消費者トレンドである「安全至上主義」を例にとり、同トレンドがさまざまな消費財分野でどのように活性化されているかを分析し、企業がEコマースデータを活用することで、いかにして自社商品のプレゼンスと業績を向上させることができるかを紹介します。
Retail in Transition: Future E-Commerce Opportunities in Asia Pacific and Australasia
Michelle Evans
The retail industry’s traditional wholesale model has been turned on its side due to the emergence of new business models and channels such as marketplaces, subscription services and direct-to-consumer brands. E-commerce is here to stay, and it is vital to stay current with all facets of the digital retail landscape.