Ruta Sventickyte Survey Analyst
vilnius
Lithuanian, English, Russian
About Ruta
Ruta works closely with the broader Consumer Insights team on Euromonitor's survey research products: Voice of the Consumer and Voice of the Industry.
Expertise
Ruta specialises in survey development, fieldwork management, and insightful reporting across Euromonitor's consumer and industry surveys. She has a degree in Sociology from Vilnius University and has research experience in Lithuania, the Czech Republic, where she conducted an anthropological study of cities, and additional research into business design thinking methodology and fashion branding in Italy.
Related to Consumers
Three Key Global Consumer Trends in Pet Care for 2024
Ekaterina Tretyakova
Each year, Euromonitor International identifies the top global trends that reflect changing consumer values and behavioural shifts, which significantly impact the business landscape. Three consumer trends—Value Hackers, Delightful Distractions and Wellness Pragmatists—stand out as the most relevant for the pet care industry in 2024, primarily due to the impact of inflation, pet humanisation and health concerns.
Future of Consumption: Unlocking Gen Z Behaviour
Jana Rude
Generation Z, comprising 23.2% of the global population in 2023, is poised to wield significant consumer influence. However, their polarised behaviours toward social activism, technology, and spending present challenges for businesses. This article suggests leveraging Gen Z's key values - empowerment, self-expression, belonging, rationality, and retreat - to tackle dichotomous behaviours and build a future-proof customer base.
World of Private Label International Trade Show
Ana Tique
For more than 35 years, PLMA’s annual World of Private Label International Trade Show has brought retailers together with manufacturers to network with new and existing clients, explore new markets and drive business growth.