The fourth in a series exploring the impact of hybrid work on Western European industries, this episode explores the opportunities for destinations and brands in the growing "Bleisure Travel" market.
Caroline Bremner speaks with us ahead of her appearance at the World Travel Market, where she will be publishing her latest travel innovation report. Learn all about the latest trends in Ecotourism and what brands can do to stay relevant in an industry where sustainability is increasingly vital.
Physical spaces are evolving amid the impact of the global pandemic on consumer lifestyles, business models and workplace alongside the influence of digital transformation. As more companies embrace technological innovation, physical spaces are redesigned to create unique user experiences across all touchpoints. They are transformed into spaces as a service.
Experience More is transforming in the current climate due to inflationary pressures eating into consumers’ discretionary spending, yet the desire for experiences regardless of channel – in real life or the metaverse – remains unabated. Brands are adopting a ‘less is more’ approach, with no-frills, removing filters, reducing choice and knocking down barriers to ensure that brand experiences are inclusive and appealing to all, opening up new opportunities to forge long lasting connections.
With inflation being the highest in 40 years, we discuss its impact on airline players, their operations, debt structures and pent-up consumer demand. We focus on the importance of rising oil prices and the increasing issues with staff shortages in the aviation sector. Find out more about the latest insights and data from Euromonitor's Senior Project Manager, Nadejda Popova.
Join Caroline Bremner for the latest Travel Leaders Podcast in conversation with PATA CEO Liz Ortiguera. Liz gives us the latest update from Asia Pacific on tourism recovery, where there is cautious optimism based on pent up demand and increasing flight capacity as the region reopens. Liz outlines PATA’s work in vaccine equity to ensure a sustainable recovery. Finally, Liz shares best practice, outlining how crisis triggers the best type of innovation out of urgency as true needs are sharpened.