Shereen Tromp Senior Consultant
cape town
English
About Shereen
Shereen is a Senior Consultant, based in Euromonitor's Cape Town office. She project manages research into food and nutrition industries in sub-Saharan Africa, and is the global central project team lead for staple foods and fresh foods, guiding the strategic focus of research and producing content in these categories.
Expertise
Shereen sits on the editorial board for food and nutrition and authors strategic reports that deliver thought leadership and original insight in areas that are of client interest, such as the use of fermentation in the development of meat alternatives. Shereen’s role with Euromonitor International started more broadly, working on a variety of fmcg markets in South Africa, from beauty and personal care to alcoholic drinks. Her role then expanded to encompass a wider range of countries in sub-Saharan Africa. From there, she chose to specialise in food and nutrition, playing a key role in building research for emerging markets in the region.
Recently Published Work
Changing Consumer Lifestyles Create New Protein Needs
Shereen Tromp
Protein is increasingly sought-after due to its perceived health benefits; higher protein consumption is being linked to overall wellbeing. In the food and nutrition space, a growing number of manufacturers are including protein in products previously not associated with it in consumers’ minds (eg breakfast cereals and pasta).
New Protein Frontiers: Fermentation in Meat Alternatives
Shereen Tromp
While the number of vegans and vegetarians globally remains small compared to meat-eaters, there are an increasing number of flexitarian consumers willing to cut down meat consumption and looking for healthier and more sustainable alternatives to meat.
Africa's Big 7
Shereen Tromp
Africa's Big 7 is now entering its 19th edition, and it continues to be a trusted partner aligned with the needs of the industry - to offer quality, affordable food and beverage products that cater to the ever-increasing demands of consumers. Africa's Big 7 brings together the best in the food & beverage business to identify growth opportunities and to close deals.