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Everything you need to know about consumers. All in one place. You’ll uncover their true behaviours and motivations with our trends report. Grab your go-to resource for the year.

 
 

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Reliable research from real-life experts

You need to know what consumers want. That’s why we’ve created this annual report for more than a decade.

Our trends help you stay ahead of disruption and predict shopping habits. Use these insights to guide your investments, campaigns and growth plans in 2024. 

2023 trends

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2022 trends

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2021 trends

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2020 trends

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Consumer trends at a glance

Article

Consumers in 2024: Uncovering Opportunities Amid Uncertainty

An Hodgson

An Hodgson

27 Nov 23

Approaching 2024, the consumer landscape remains dominated by a high degree of uncertainty. Although overall inflation is set to fall in 2024, core inflation – which excludes volatile food and energy prices – is expected to remain elevated. This is likely to force central banks to keep interest rates “higher for longer”, adversely impacting companies and consumers.

Press Release

Euromonitor International Unveils Top Global Consumer Trends for 2024

Euromonitor International

Euromonitor International

16 Nov 23

Global market research company Euromonitor International has released the Top Global Consumer Trends 2024 report today.

Press Release

Euromonitor International Revela Las Tendencias Globales De Consumo En 2024

Euromonitor International

Euromonitor International

16 Nov 23

LONDRES, REINO UNIDO – La empresa de investigación de mercado global Euromonitor International ha publicado hoy su informe Tendencias globales de consumo en 2024.  

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