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Virginia Lee

Virginia Lee

About Virginia

Virginia Lee is a Senior Beverages Analyst at Euromonitor International. She is a global consumer trends speaker and native of South Korea. Virginia writes about company strategies, marketing, and new products. She has been widely quoted by the media including the Wall Street Journal, New York Times, and Advertising Age.

Recent published work

The Healthy & Natural Show 2016 Recap

Consumer Health Health and Wellness Hot Drinks Soft Drinks

Hydration and Juicing Trends at the International Home and Housewares Show 2016

Apparel and Footwear

Hamburg Government's Coffee Pod Ban highlights growing Trend

Hot Drinks

Can Vegan Food Products Succeed in the US and Beyond?

Economy, Finance and Trade

Annie's Poised for even more Success with General Mill's Acquisition

Packaged Food
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