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Sustainability in Business: Capturing the Value
25 September 2023Global Economic Forecasts: Q3 2023
05 September 20238 Types of Consumers for Targeted Marketing
20 July 2023Latest Content
Five Strategies for Navigating Volatile Consumer Markets
Jana Rude
Concurrent market flashpoints, such as climate change, economic deterioration and societal shocks, have an amplified negative effect on consumption due to their interrelated nature. Navigating through the new polycrisis reality means drawing lessons from past errors, proactively anticipating future challenges, fostering consumer trust, and adopting a thoughtful approach to communication.
Navigating Inflation: How to Win in Private Label – Lessons from France, Germany and the UK
Alexandre Loeur
Private label products – retailers’ alternatives to brands – tend to benefit from inflation. However, despite record inflation in France, Germany and the UK, the market share of private label in the three countries remained broadly stable across FMCGs in 2022. This is changing in 2023. This briefing analyses the reasons for the lukewarm performance of private label in 2022, how 2023 is different, and outlines key steps to capitalise on the positive tailwinds to win in private label going forward.
How to Segment Your Target Audience
Jana Rude
Consumer segmentation is a powerful tool that helps you better understand and reach the right audience. But demographic or geographic traits are just the starting point. In this quick video, you'll learn about two types of indicators that can improve your marketing strategies. You can also find different types of shoppers to target in our report, Eight Types of Consumers for Targeted Marketing.
How to Prepare for Economic Shifts
Lan Ha
The global economic environment has become more volatile during the last few years, with many risks clouding the outlook. Business leaders now need to focus on building resilience, improve efficiency and enhancing market foresight to prepare themselves for macroeconomic shocks and identify new growth opportunities.
Key Trends in Home and Garden: Western Europe and Asia Pacific Case Studies
Jeremy Roberts
Sustained high inflation has hit sales of home and garden products across most of Western Europe, as well as in many countries in the Asia Pacific region. With consumer confidence shaken by rising prices, exerting downward pressure on people’s purchasing power, shoppers are postponing purchases of big-ticket items like furniture, as they prioritise spending on daily essentials.
East Africa - The Rising Economic Jewel of Sub-Saharan Africa
Fransua Vytautas Razvadauskas
Between 2022-2040, East Africa is predicted to record faster economic growth than sub-Saharan Africa at large and other Asian economies that are experiencing rapid industrialisation. However, like in other parts of sub-Saharan Africa, the region will still need to grapple with major challenges, including widespread poverty and political instability.
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21 November 2023 Marina Bay Sands 10 Bayfront Avenue, Singapore 018956WTM London
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Mastering E-Commerce Growth: How to Win Online Amid Uncertainty
Euromonitor International
E-commerce growth is coming down from pandemic-driven highs and achieving a new level of maturity.
You need to become savvier when deploying tactics to reach and engage with digital consumers to grow your online market share. Knowing where companies are winning online is crucial to sharpening your digital strategy.
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Global Consumer Trends in Asia Pacific 2023
Euromonitor International
Leveraging Euromonitor’s recent report, the Top 10 Global Consumer Trends 2023, the purpose of this webinar is to provide you with valuable insights on the most relevant trends in Asia Pacific and discuss how they can be applied to help businesses make informed decisions.
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2023 Digital Shopper Trends
Euromonitor International
Sign up today to receive our latest digital shopping predictions.
Michelle Evans and her team share their insights around the tech trends that are redefining commerce in 2023. We explore how product development is being shaped by social platforms, the influence of gaming culture on shopping websites and ways retailers, brands and hospitality operators are offering more personalized experiences.
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