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Country Report

Institutional Channels in

Institutional Channels in Turkey

23 pages, Sep 2016

US$2,100

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Ongoing subsidies for private school investment boosts the number of private schools

The current government’s aim to increase the share of private schools in formal education continues to have a positive impact on the number of private formal education institutions. One of the most prominent examples of this initiative is the ongoing subsidies offered to private entities investing in private educational institutions. The increasing numbers of private educational establishments is having a positive effect on contract cleaning and contract foodservice providers as private institutions prefer outsourcing their foodservice and cleaning functions to service providers instead of engaging in the in-house provision of such services.

New public-private city hospital concept initiative indicates strong potential demand for service providers

In line with current government’s neoliberal privatisation policies, the number of private hospitals in Turkey continues to increase. The new city hospitals under construction represent strong potential for growth in demand for facility management, catering and cleaning companies as these facilities will inevitably be managed by private companies. In addition, these new hospitals are designed in a campus style, with modern buildings which require efficient facility management and professional cleaning.

Increasing numbers of B2B manufacturers choose to work directly with institutions and service providers

As a result of macroeconomic deterioration, which has increased the financial risks faced by Turkish companies, increasing numbers of manufacturers are choosing to work directly with institutions instead of working with distributors. While distributors remain a strong traditional link in the value chain, the numbers of manufacturers that prefer to work directly with institutions and service providers is also increasing due to growing price sensitivity.

New initiatives for public institutions remain as a big potential for contract foodservice

Public institutions such as schools and military constitute a significant potential target audience for contract foodservice companies. Nevertheless, these institutions generally prefer not to outsource foodservice operations. Recently, YESIDEF (The Food Manufacturer’s Association) launched two projects, one for military and one for schools, which has helped to open these two potentially lucrative institutional channels to contract foodservice companies. For schools, YESIDEF has started a pilot project under which precooked meals prepared by contract foodservice companies are delivered directly to schools. Additionally, the association has targeted the provision of contract foodservice services to the military. These two projects are set to have a positive impact on potential demand for contract foodservice during the forecast period.

Institutional channels is set to register a positive performance over the forecast period

Over the forecast period, increasing investment in modern facilities such as new hospitals, class A offices and plazas is set to continue having a positive impact on service providers and B2B manufacturers/distributors. The development of new modern facilities is set to bolster demand for operationally effective cleaning, foodservice and integrated facility management during the forecast period.

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Overview:

Discover the latest market trends and uncover sources of future market growth for the Institutional Channels industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Institutional Channels industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Turkey for free:

The Institutional Channels in Turkey market research report includes:

Analysis of key supply-side and demand trends
Historic values, and company market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Institutional Channels in Turkey?
Which are the major brands in Turkey?
Which sector is the largest by value sales in Turkey?
Which sector of the market has been growing the fastest, in value terms, in Turkey?
Which companies dominate in the market in Turkey in terms of market share?
What is the distribution channel split for institutional services in Turkey?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, strategy and market development, sales and supply functions

This industry report originates from Passport, our market research database.

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