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Inter IKEA Systems BV in Retailing

September 2019

Ikea is the only truly global furniture retailer, with outlets across most continents. It has built its share through a relatively small number of outlets, but each with very high sales volumes. Ikea is increasingly developing e-commerce, along with smaller urban outlets. It has regularly entered new markets – India in 2018, with Latin America to follow in 2020. Ikea’s new product development is increasingly focused on sustainability and the connected home.

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Overview:

Euromonitor International's report on Inter IKEA Systems BV delivers a detailed strategic analysis of the company's business, examining its performance in the Retailing market and the global economy. Company and market share data provide a detailed look at the financial position of Inter IKEA Systems BV, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Inter IKEA Systems BV.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Inter IKEA Systems BV provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Retailing research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Scope of the Report

Scope

Introduction

Executive summary (1)

State of Play

Top companies at a glance
IKEA’s global footprint
Company overview
Growth decomposition

Exposure to Future Growth

Exposure to growth
Ikea to open its first stores in Latin America
Ikea well positioned in India and China

Competitive Positioning

Competitor overlap
Global leader in a fragmented market
Key categories and markets
Key brands
Sustainability central to product development
The connected home is also central to product development
Example of a Rognan prototype
Ikea partners with leading multinationals to develop products

Retailing

Western Europe remains the largest region
Ikea ventures online
Internet retailing to grow in key markets

Key Findings

Executive summary (2)

Appendix

Projected company sales: FAQs (1)
Projected company sales: FAQs (2)
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Why buy this report:

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