InterContinental Hotels Group is focused on mid-market hotels, currently with a majority of its rooms located in the US. This stood IHG well during the pandemic as the sector along with the US market proved more resilient. The group sees adding more brands as key to future growth, these include Avid and Atwell Suites. New to its strategy is developing co-branded outlets. IHG also launched a new loyalty programme in order to increase direct sales. Longer-term growth will be pivoting towards expan
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Euromonitor International's report on InterContinental Hotels Group Plc delivers a detailed strategic analysis of the company's business, examining its performance in the Travel market and the global economy. Company and market share data provide a detailed look at the financial position of InterContinental Hotels Group Plc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of InterContinental Hotels Group Plc.
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