InterContinental Hotels Group in Travel

December 2022

InterContinental Hotels Group is focused on mid-market hotels, currently with a majority of its rooms located in the US. This stood IHG well during the pandemic as the sector along with the US market proved more resilient. The group sees adding more brands as key to future growth, these include Avid and Atwell Suites. New to its strategy is developing co-branded outlets. IHG also launched a new loyalty programme in order to increase direct sales. Longer-term growth will be pivoting towards expan

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This report comes in PPT.


Euromonitor International's report on InterContinental Hotels Group Plc delivers a detailed strategic analysis of the company's business, examining its performance in the Travel market and the global economy. Company and market share data provide a detailed look at the financial position of InterContinental Hotels Group Plc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of InterContinental Hotels Group Plc.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of InterContinental Hotels Group Plc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Travel research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Executive summary
Top companies at a glance
IHG’s global footprint
Company overview
Mid-priced hotels dominate in most key markets
Core US market showed resilience during pandemic
Exposure to growth
Snapshot of new IHG brands
R elative performance
Competitor overlap
New loyalty programme key to driving direct sales
Strategic partnership with Iberostar announced
Key categories and markets
Key brands
Key findings
Projected company sales: FAQs (1/2)
Projected company sales: FAQs (2/2)


Travel encompasses several categories including tourism flows, lodging, travel modes, in-destination spending and booking.

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