InterContinental Hotels Group is focused on mid-market hotels, currently with a majority of its rooms located in the US. This stood IHG well during the pandemic as the sector along with the US market proved more resilient. The group sees adding more brands as key to future growth, these include Avid and Atwell Suites. New to its strategy is developing co-branded outlets. IHG also launched a new loyalty programme in order to increase direct sales. Longer-term growth will be pivoting towards expan
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PPT.
Euromonitor International's report on InterContinental Hotels Group Plc delivers a detailed strategic analysis of the company's business, examining its performance in the Travel market and the global economy. Company and market share data provide a detailed look at the financial position of InterContinental Hotels Group Plc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of InterContinental Hotels Group Plc.
Euromonitor International's company profile reports are written by our Travel research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.
Travel encompasses several categories including tourism flows, lodging, travel modes, in-destination spending and booking.
See All of Our DefinitionsGain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!