IHG`s focus on mid-market hotels, such as Holiday Inn has stood it well in the light of the COVID-19 pandemic where this segment has been more resilient. The group is currently adding more brands more mid-market brands with Avid and Atwell Suites. IHGs presence is currently focused on the US but its expansion is pivoting towards the Asia Pacific. Speculation about a merger with Accor re-surfaced in 2020, such a merger would increase IHGs presence in Western Europe.
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Euromonitor International's report on InterContinental Hotels Group Plc delivers a detailed strategic analysis of the company's business, examining its performance in the Travel market and the global economy. Company and market share data provide a detailed look at the financial position of InterContinental Hotels Group Plc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of InterContinental Hotels Group Plc.
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