In 2017, intermediaries began to return to the essence on which many of them were founded, which was the marketing of tourist packages, which has become their most important focus. However, traditional packages are not the only ones that have strongly entered the offer of dynamic packaging; this has led to both airline travel and lodging places beginning to regain their former importance, which is reflected in an increase in their sales and incentives for the opening of new intermediaries.
The categories that are expected to see the best performances during the forecast period are intermediaries cruise, intermediaries lodging and intermediaries package holidays. The reasons are the need of users for knowledge in the case of cruises, the great offer of lodging, with the need to select the type that is most convenient for the tourist, and packages, because they have returned to become the contact essence of a travel agency.
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