Executive Summary

Sep 2017

Value sales of intermediaries continued to increase in Germany towards the end of the review period, growing 2% in 2017 to surpass EUR35 billion for the first time. The main reason for this very positive overall development, with growth even achieved by offline players, was the growth in domestic, inbound and outbound travel and tourism flows. Germans remained very interested in travel products and services, which was additionally boosted and supported by the favourable economic circumstances and high consumer confidence.


Intermediaries is expected to record a marginal value CAGR at constant 2017 prices over the forecast period. In 2022, sales are predicted to reach EUR35.9 billion, EUR541 million higher than in 2017, with a considerably higher difference in current value terms. The best performance will therefore be seen by lodging (due to increasing travel flows) and cruises (which will benefit from a growing supply in the form of new ships as well as growing demand from consumers).

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Intermediaries in Germany


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The Intermediaries in Germany market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as: 

  • What is the market size of Intermediaries in Germany?
  • What are the major brands in Germany?
  • Is there movement away from accommodation only and flight only to package holidays?
  • Are value added segments like spa packages and cruise performing well?
  • Is online travel retail outpacing offline sales?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our 

Travel And Tourism market research database.