Executive Summary

Sep 2017
TRENDS

Intermediaries online sales saw significant current value growth of 32% in 2017. Hong Kong consumers preferred to book hotels and air tickets through online websites as opposed to brand websites because travel websites offer an array of options and allows customers to packages air fare or car rentals. Recognising this, online travel marketing by travel websites like Agoda has become increasingly personalised. For example, a banner will display in your Facebook when you have visited similar pages.

PROSPECTS

Over the forecast period intermediaries online sales is expected to register a value CAGR of 21% at constant 2017 prices. The switch from offline sales to online sales is likely to intensify as consumers value the packages offered by online travel agencies. In particular, younger travellers attach very little loyalty to a brand and being very price conscious they search for the cheapest deals online. On the other hand, traditional travel agencies, realising they cannot afford to rely on offline sales and need to diversify, are expected to improve their online offerings in order to compete against online travel agencies.

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Intermediaries in Hong Kong, China

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Overview

Discover the latest market trends and uncover sources of future market growth for the Intermediaries industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Intermediaries industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Intermediaries in Hong Kong, China market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as: 

  • What is the market size of Intermediaries in Hong Kong, China?
  • What are the major brands in Hong Kong, China?
  • Is there movement away from accommodation only and flight only to package holidays?
  • Are value added segments like spa packages and cruise performing well?
  • Is online travel retail outpacing offline sales?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our 

Travel And Tourism market research database.