Intermediaries online sales saw significant current value growth of 32% in 2017. Hong Kong consumers preferred to book hotels and air tickets through online websites as opposed to brand websites because travel websites offer an array of options and allows customers to packages air fare or car rentals. Recognising this, online travel marketing by travel websites like Agoda has become increasingly personalised. For example, a banner will display in your Facebook when you have visited similar pages.
Over the forecast period intermediaries online sales is expected to register a value CAGR of 21% at constant 2017 prices. The switch from offline sales to online sales is likely to intensify as consumers value the packages offered by online travel agencies. In particular, younger travellers attach very little loyalty to a brand and being very price conscious they search for the cheapest deals online. On the other hand, traditional travel agencies, realising they cannot afford to rely on offline sales and need to diversify, are expected to improve their online offerings in order to compete against online travel agencies.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Discover the latest market trends and uncover sources of future market growth for the Intermediaries industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Intermediaries industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.
The Intermediaries in Hong Kong, China market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our