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Intermediaries continued to see a strong performance in 2017, driven by the growth of online intermediaries. Players within online intermediaries offer a variety of options to choose from, and usually at a lower price than offline intermediaries, as well as offering the convenience of being able to make a booking at the touch of your fingertips. Online intermediaries continued to flourish at the expense of offline intermediaries in terms of value sales in 2017. This is because of the existence of strong players such as Traveloka, tiket.com, and Agoda, especially in terms of transportation tickets and hotels, with offline intermediaries generally only offering tour packages, tour guides or travel documents. Players within online intermediaries are also venturing into attractions and they are slowly eating away at the share of offline intermediaries in almost all of the tourism product categories.
Intermediaries is set to see a value CAGR of 6% at constant 2017 prices over the forecast period to reach IDR106,505.6 billion by 2022. This is set to be largely driven by online intermediaries with these players projected to continue growing at the expense of traditional travel agencies. This is due to the shift from the offline era into the digital era in which the demand for convenience is increasingly being observed among the target audience.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Intermediaries industry in Indonesia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Intermediaries industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.