Business and corporate sales stimulated growth in intermediaries in Kenya in 2017. The country’s rising fame as a business and conference destination in the region boosted the value sales of intermediaries during the review period. Most intermediaries offer lower price quotes for their clients in order to make them more competitive. In addition, intermediaries is considered a convenient option as these operators eliminate the tedious process that one would encounter when making a direct booking.
Intermediaries online sales is set to increase at a value CAGR of 9% at constant 2017 prices over the forecast period. This growth is based on the rise in e-commerce which is being supported by the increased affordability of internet services and internet-enabled devices which facilitate access to social media sites and online payment platforms. On the other hand, intermediaries offline sales is set to increase at a value CAGR of 3% at constant 2017 prices over the forecast period. This predicted slower growth can be attributed to the rise in internet usage and the country’s increasingly tech-savvy population.
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