Executive Summary

Oct 2017
TRENDS

Business and corporate sales stimulated growth in intermediaries in Kenya in 2017. The country’s rising fame as a business and conference destination in the region boosted the value sales of intermediaries during the review period. Most intermediaries offer lower price quotes for their clients in order to make them more competitive. In addition, intermediaries is considered a convenient option as these operators eliminate the tedious process that one would encounter when making a direct booking.

PROSPECTS

Intermediaries online sales is set to increase at a value CAGR of 9% at constant 2017 prices over the forecast period. This growth is based on the rise in e-commerce which is being supported by the increased affordability of internet services and internet-enabled devices which facilitate access to social media sites and online payment platforms. On the other hand, intermediaries offline sales is set to increase at a value CAGR of 3% at constant 2017 prices over the forecast period. This predicted slower growth can be attributed to the rise in internet usage and the country’s increasingly tech-savvy population.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Intermediaries industry in Kenya with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Intermediaries industry in Kenya, our research will save you time and money while empowering you to make informed, profitable decisions.

The Intermediaries in Kenya market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as: 

  • What is the market size of Intermediaries in Kenya?
  • What are the major brands in Kenya?
  • Is there movement away from accommodation only and flight only to package holidays?
  • Are value added segments like spa packages and cruise performing well?
  • Is online travel retail outpacing offline sales?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our 

Travel And Tourism market research database.