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Country Report

Intermediaries in

Intermediaries in Malaysia

Sep 2017

US$990

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Executive Summary

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TRENDS

Intermediaries recorded lower retail value growth in 2017 than in 2016 as consumers continued to turn to booking travel by themselves given the convenience provided by access to the internet. While consumers strived for individualism and increasingly preferred to book their desired hotels and air tickets separately, intermediaries still provided convenience for many consumers as a one-stop solution. The travel fairs organised by intermediaries in 2017 helped arouse consumer interest, given the attractive promotions, thereby maintaining the category’s performance.

PROSPECTS

Intermediaries is expected to register lower retail value growth over the forecast period than in 2017 when compared at constant 2017 prices. Young consumers will likely continue to lose interest in intermediaries, as they favour individualism and increasingly prefer to book their travel with their own choices of accommodation and air tickets instead of being constrained by a packaged tour.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Intermediaries industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Intermediaries industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Intermediaries in Malaysia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Intermediaries in Malaysia?
What are the major brands in Malaysia?
Is there movement away from accommodation only and flight only to package holidays?
Are value added segments like spa packages and cruise performing well?
Is online travel retail outpacing offline sales?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our

Travel And Tourism market research database.

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