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Learn moreSep 2017
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Intermediaries recorded lower retail value growth in 2017 than in 2016 as consumers continued to turn to booking travel by themselves given the convenience provided by access to the internet. While consumers strived for individualism and increasingly preferred to book their desired hotels and air tickets separately, intermediaries still provided convenience for many consumers as a one-stop solution. The travel fairs organised by intermediaries in 2017 helped arouse consumer interest, given the attractive promotions, thereby maintaining the category’s performance.
Intermediaries is expected to register lower retail value growth over the forecast period than in 2017 when compared at constant 2017 prices. Young consumers will likely continue to lose interest in intermediaries, as they favour individualism and increasingly prefer to book their travel with their own choices of accommodation and air tickets instead of being constrained by a packaged tour.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Intermediaries industry in Malaysia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Intermediaries industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Intermediaries in Malaysia market research report includes:
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.