In 2017, the environment of intermediaries continued to change. One of the major factors to affect players was a new law, which came into force on 1 January 2017. The new law increased the financial burden on tour operators and strengthened their liability, while the legal protection of Russian tourists was increased. In addition, the renewal of relations with Turkey did not restore consumer demand for the destination, while Egypt was still closed for Russian tourists. Moreover, various political factors, weak consumer purchasing power and economic crisis continued to stimulate domestic tourism. This forced players to adapt to new realities and review their product lines focusing on domestic destinations and those international destinations, which previously were not as popular.
Internet transactions of intermediaries are expected to witness more positive dynamics compared to offline value sales. Online sales were the major driver of intermediaries’ performance over the entire review period. Consumer flows from offline to online increased significantly during this time. This trend is expected to continue over the forecast period. In this way, online sales of intermediaries package holidays are predicted to record a 16% value CAGR at constant 2017 prices to reach RUB51 billion in 2022. On the other hand, offline sales of intermediaries air are predicted to record the worst performance with a value CAGR of -5% at constant 2017 prices to reach RUB141 billion.
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