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Learn more14 pages, Sep 2017
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Intermediaries performed well in 2017 compared with the preceding year, with current value sales rising by 5% to reach SAR33.4 billion. Intermediaries online sales recorded faster value growth than intermediaries offline sales in 2017, due to high internet penetration rates, with customers searching for convenience and good prices and becoming more comfortable making purchases online. OTAs such as Booking.com and Expedia are increasing their market share as they allow customers easy access to a dynamic comparison between hotels and booking prices, which allows customers to save time and money.
Intermediaries online sales will grow at a steady pace over the forecast period, with the category expected to record a value CAGR of 9% at constant 2017 prices. The reason behind this projected rise is pure online players such as Booking.com and Expedia, which offer a wide range of products to potential travellers with secure and efficient payment systems in place. Internet usage is expected to continue growing within the country and, with lifestyles becoming busier due to the increase in the number of dual-income families, more people are likely to use the internet for hassle-free travel arrangements – a development that will help drive intermediaries online sales growth.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Intermediaries industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Intermediaries industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.