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Learn moreSep 2017
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In 2017, intermediaries registered current value growth of 5% which was a weaker performance compared to the entire review period current value CAGR of 8%. The main reasons behind the weaker performance of intermediaries was the continued fall in incoming tourists. Nevertheless, successful promotions like early reservation campaigns launched by leading companies, increasing consumer trust in early reservation campaigns as a result of travel insurance schemes provided by leading companies which enable consumers to cancel their travel plans with full compensation, and successful targeting of the changing travel and holiday preferences of consumers by intermediaries still yielded positive results for the year. Intermediaries which are mainly focused on incoming source markets increasingly targeted domestic tourists. This also added further dynamism to intermediaries’ value sales in 2017.
Over the forecast period, intermediaries is set to register a CAGR of 2% at constant 2017 prices which is higher than the review period CAGR of 0% at constant 2017 prices. The main reasons behind the stronger forecast period performance are the expected increase in consumer trust in established travel intermediaries, company-level investment in new products to target changing consumer preferences, and services which enable more convenient travel planning. Furthermore, early reservation campaigns are set to continue to boost the forecast period performance of intermediaries.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Intermediaries industry in Turkey with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.