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Country Report

Intermediaries in

Intermediaries in Turkey

14 pages, Sep 2017

US$990

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Executive Summary

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TRENDS

In 2017, intermediaries registered current value growth of 5% which was a weaker performance compared to the entire review period current value CAGR of 8%. The main reasons behind the weaker performance of intermediaries was the continued fall in incoming tourists. Nevertheless, successful promotions like early reservation campaigns launched by leading companies, increasing consumer trust in early reservation campaigns as a result of travel insurance schemes provided by leading companies which enable consumers to cancel their travel plans with full compensation, and successful targeting of the changing travel and holiday preferences of consumers by intermediaries still yielded positive results for the year. Intermediaries which are mainly focused on incoming source markets increasingly targeted domestic tourists. This also added further dynamism to intermediaries’ value sales in 2017.

PROSPECTS

Over the forecast period, intermediaries is set to register a CAGR of 2% at constant 2017 prices which is higher than the review period CAGR of 0% at constant 2017 prices. The main reasons behind the stronger forecast period performance are the expected increase in consumer trust in established travel intermediaries, company-level investment in new products to target changing consumer preferences, and services which enable more convenient travel planning. Furthermore, early reservation campaigns are set to continue to boost the forecast period performance of intermediaries.

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Intermediaries industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Intermediaries industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

The Intermediaries in Turkey market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Intermediaries in Turkey?
What are the major brands in Turkey?
Is there movement away from accommodation only and flight only to package holidays?
Are value added segments like spa packages and cruise performing well?
Is online travel retail outpacing offline sales?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

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Euromonitor International

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Intermediaries in Turkey

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TRENDS

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TRENDS

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SAMPLES: FAQS ABOUT SAMPLES

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