Internet of Things (IoT): from Everyday Items to Conduits of Digital Commerce

Introduction

Scope of Digital Consumer

Key findings

Emergence of a Digitally Connected Consumer

Digital connections underpin societal shifts across all aspects of life

Smartphones reach status of being a household necessity

Emergence of a digitally connected consumer

Smartphones will serve as the hub to the “internet of things” world

Defining the “internet of things” ecosystem and its components

Initial opportunities created by the “internet of things” ecosystem

Iot-Inspired Commerce Initiatives

Consumers are starting to turn to things when executing commerce

Today’s IoT applications focus more on ease and convenience

Connected rings: From customer notifications to payment execution

Iot-inspired commerce initiatives

Connected fridges: Easing grocery shopping through digitisation

Connected cars: Latest models enable shopping at the wheel

Case study: Amazon emerges as an early leader in IoT commerce

Amazon’s efforts evolve from one-click ordering to auto replenishment

Amazon Echo introduces consumers to voice-enabled commerce

Alexa becoming one of the most prominent voices in commerce

Alexa is being integrated across a number of different products

Commerce applications within the “internet of things” ecosystem

Markets Most Primed for Connected Commerce

Consumers worldwide are more interconnected than ever before

South Korea sits atop the current digital connectivity rankings

Connectivity expected to expand the most in emerging markets

Personal devices remain key way of connecting for consumers

China expected to account for 45% of smart wearables growth

Connected appliances remain niche concept around the world

Connected commerce market spotlights: Australia and China

Connected commerce market spotlights: South Korea

Connected commerce market spotlights: UK and US

IoT Prospects: Challenges and Opportunities

Future commerce applications in an “internet of things” world

Greatest barriers to uptake of “internet of things” ecosystem

Challenge: C onnectivity quality and availability varies worldwide

Challenge: Privacy concerns continue to plague digital uptake

Challenge: Long replacement cycles for durable goods

Challenge: Standardisation of operating platforms

Challenge: Digital commerce spend on devices remains low

Challenge: Creating a value proposition for the end-consumer

Ongoing digital commerce struggles foreshadow IoT challenges

Establishment of IoT ecosystem is evolution, rather than revolution

Appendix

Methodology for Digital Consumer Index (1)

Methodology for Digital Consumer Index (2)

appendix

Data parameters and report definitions (1)

Data parameters and report definitions (2)

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