The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreJan 2017
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Digital commerce is no longer restricted to computers, tablets and mobile phones. There are now a plethora of things, including connected cars, consumer appliances, smart clothing, smartwatches, other fashion accessories and sensors, all with the potential to disrupt commerce. These connected things could become an important tool for brand strategists, brand marketers and merchants looking to bridge the physical and online worlds of commerce.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Over time the connectivity derived from the smartphone has become less about the device itself and more about the mobility of the internet and the other devices, things and sensors that can connect to this network. In this internet-connected world with a plethora of interconnected things, smartphones serve as the hub for this network.
From a ring on the consumer’s finger to the refrigerator in the kitchen, players across the ecosystem are exploring ways to embed what once seemed like futuristic commerce applications into everyday items.
The world’s largest online retailer offers products such as Amazon Dash and its related platform for efficient replenishment. It is also developing one the most prominent voices (Alexa) that many consumers will dictate orders to during this next generation of connected commerce.
The “internet of things” has the ability to alter commerce in a variety of ways, including the potential to create new touchpoints between consumers and manufacturers as well as the possibility to provide even more granular data upon which to build better brand experiences.
The gap between the current offerings in the IoT ecosystem and the potential for life-altering use cases provides ample opportunities for developers, manufacturers and retailers willing to try and fail is beginning to narrow. Nevertheless, these opportunities will not be capitalised upon without overcoming a series of obstacles, including addressing consumer privacy concerns, the long replacement cycles of durable goods, the standardisation of operating platforms and low digital commerce spend, in general.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.