Internet retailing is the only channel that took off during the economic crisis situation in Argentina and continues growing at a dramatic pace. According to CACE data (Argentinian Chamber of Electronic Commerce), during 2017 internet retailing grew 52%, having processed 60 million purchase orders for a total of ARS156.
Special dates continue to be key for the channel’s development. These include both dates on the regular calendar such as Mother´s day, Father’s day, Children's day or Christmas and also dates specially created by CACE to encourage sales such as Hot Sale, Black Friday or Cyber Monday.
One of the channel’s characteristics is that sellers do not necessarily have to have an offline store to be able to sell online, this way many businesses that only operate in the virtual world have been developed with the benefit of having substantially lower costs than having physical stores. According to a PayPal study, 88% of those retailers who sell online do not have a physical store.
Mercadolibre.com continues to be the main player in internet retailing offering more and more options to consumers.
One of the most important improvements in internet retailing in 2018 was the development of a large number of pick-up points in a large number of stores in all cities. This development has helped to considerably reduce the delivery times which was one of the major complaints of buyers.
Among the players seeing the greatest development in 2018 in internet retailing were chains of electronics and appliance specialist retailers due to the explosion in TV sales before and during the FIFA World Cup that took place in Russia in summer 2018.
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This industry report originates from Passport, our Retailing market research database.