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Strategy Briefing
Internet Retailing in Eastern Europe
53 pages, May 2018
US$1,325
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Eastern Europeans increasingly realize the benefits and convenience of internet retail and more often go for shopping online. In turn increasing number of companies choose omnichannel operations and go further improving the service opportunities: cutting the delivery time, adding more convenient delivery options, payment methods, and other innovative services.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Cross-border internet retailing gains share
From year-to-year, shopping online from abroad is gaining popularity as consumers gain trust and see more benefits from having more choice or better prices than in domestic online shops. In Russia, for instance, cross-border internet retailing is already estimated to exceed 35%. However, in some Eastern European markets, cross-border still possess a low share of total online purchases. Poland is one example, where only around 10% of online shoppers purchase from abroad. In Romania the percentage is even lower. China, as a source market, plays a huge role for cross-border purchases.
Omnichannel engagement is growing
An increasing number of retailers realise that in order to stay competitive it is necessary not just to have a website and be active on social media, but to provide consumers with an opportunity to shop where and when they want. Consequently, companies are increasingly choosing an omnichannel business model.
Marketplaces are becoming more popular
Marketplaces with third-party merchants play an important role in the internet competitive environment. Allegro, AliExpress, and eBay marketplaces hold leading positions in Eastern Europe, accounting for 14% of total internet sales in 2017. The model is gaining popularity by building a customer base and attracting more third-party merchants, leading to growing product variety, intensified competition, and lower prices.
Mobile commerce contributes to overall internet retail growth
Consumers increasingly switch from personal computers to smartphones in their daily lives. Together with companies’ growing investments into creation of apps, this will result in the continuous growth of mobile internet retail, which will gain popularity and share from total internet retailing.
Want to find out more about this report?
Request more informationTable of Contents
Introduction
Scope
Key findings
Regional Overview
Putting Eastern Europe in context
Solid growth in 2017 with further potential
Consumer electronics – the largest category across the region
Food and drink sales remain small but dynamic
Leading Companies and Brands
Most Eastern European countries are on a consolidation path
Success of Grupa Allegro Sp zoo
Localisation strategies see success
Forecast Projections
Internet retailing continues to see growth in Eastern Europe
Positive prognosis for internet retailing in Eastern Europe
Country Snapshots
Russia: market context
Russia: competitive and retail landscape
Poland: market context
Poland: competitive and retail landscape
Czech Republic: market Context
Czech Republic: competitive and retail landscape
Romania: market context
Romania: competitive and retail landscape
Ukraine: market context
Ukraine: competitive and retail landscape
Hungary: market context
Hungary: competitive and retail landscape
Slovakia: market context
Slovakia: competitive and retail landscape
Belarus: market context
Belarus: competitive and retail landscape
Lithuania: market context
Lithuania: competitive and retail landscape
Estonia: market context
Estonia: competitive and retail landscape
Bulgaria: market context
Bulgaria: competitive and retail landscape
Serbia: market context
Serbia: competitive and retail landscape
Slovenia: market context
Slovenia: competitive and retail landscape
Latvia: market context
Latvia: competitive and retail landscape
Croatia: market context
Croatia: competitive and retail landscape
Macedonia: market context
Macedonia: competitive and retail landscape
Georgia: market context
Georgia: competitive and retail landscape
Bosnia-Herzegovina: market context
Bosnia-Herzegovina: competitive and retail landscape
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
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- How E-Commerce is Transforming B2B Sectors | Aug 2018
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- Retailing in Ukraine | Jan 2019
- Retailing in Uruguay | Feb 2019
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Complete Catalogue
Strategy Reports
- How E-Commerce is Transforming B2B Sectors | Aug 2018
- How Machine-Aided Commerce Ushered in by the IoT Era Will Impact Retailers | May 2018
- Internet of Things in the Home | May 2018
- Update on Our Top 10 Global Consumer Trends for 2017: Post-Purchase | Oct 2017
- Update on Our Top 10 Global Consumer Trends for 2017: Faster Shopping | Aug 2017
- Digital Innovators: New Conduits of Commerce in the Internet of Things Era | Mar 2017
- New Emerging Markets: Nigeria, Indonesia, Mexico, The Philippines and Turkey | Jan 2015
- The Haves and Have Nots: The Impact of the Widening Gap Between Rich and Poor | Nov 2011
- The Power of Proximity: The Complex Story of 21st Century Cities | Oct 2011
- Make Way for Generation Z: Marketing to Today’s Tweens and Teens | Feb 2011
- Global Discretionary Goods & Services Markets in 2009 and 2010: Legacy of the Downturn (Part 2) | Oct 2010
- The Way We Eat Now | Nov 2008
- Single Living: How Atomisation - The Rise of Singles and One-person Households - Is Affecting Consumer Purchasing Habits | Jul 2008
- Big World: Impact of the Obesity Pandemic on Global Marketing Strategies | Jun 2008
- 25 Global Consumer Trends 2008: Back to Basics – it’s Still the Old Economy in a Cool Climate | Jun 2008
- Shopping for Pleasure: The Development of Shopping as a Leisure Pursuit | May 2008
Country Reports
- Retailing in Algeria | Feb 2019
- Retailing in Angola | Feb 2019
- Retailing in Argentina | Jan 2019
- Retailing in Australia | Mar 2018
- Retailing in Austria | Mar 2019
- Retailing in Azerbaijan | Feb 2019
- Retailing in Bangladesh | Feb 2019
- Retailing in Belarus | Feb 2019
- Retailing in Belgium | Dec 2018
- Retailing in Bolivia | Feb 2019
- Retailing in Bosnia-Herzegovina | Feb 2019
- Retailing in Brazil | Feb 2019
- Retailing in Bulgaria | Jan 2019
- Retailing in Cambodia | Feb 2019
- Retailing in Cameroon | Mar 2019
- Retailing in Canada | Feb 2019
- Retailing in Chile | Jan 2019
- Retailing in China | Jan 2019
- Retailing in Colombia | Jan 2019
- Retailing in Costa Rica | Feb 2019
- Retailing in Côte d'Ivoire | Feb 2019
- Retailing in Croatia | Feb 2019
- Retailing in Denmark | Jan 2019
- Retailing in Dominican Republic | Feb 2019
- Retailing in Ecuador | Feb 2019
- Retailing in Egypt | Jan 2019
- Retailing in El Salvador | Feb 2019
- Retailing in Estonia | Feb 2019
- Retailing in Ethiopia | Feb 2019
- Retailing in Finland | Jan 2019
- Retailing in France | Feb 2019
- Retailing in Georgia | Feb 2019
- Retailing in Germany | Jan 2019
- Retailing in Ghana | Feb 2019
- Retailing in Greece | Feb 2019
- Retailing in Guatemala | Mar 2019
- Retailing in Honduras | Feb 2019
- Retailing in Hong Kong, China | Jan 2019
- Retailing in Hungary | Jan 2019
- Retailing in India | Mar 2019
- Retailing in Indonesia | Jan 2019
- Retailing in Iraq | Feb 2019
- Retailing in Ireland | Dec 2018
- Retailing in Israel | Jan 2019
- Retailing in Italy | Jan 2019
- Retailing in Japan | Feb 2019
- Retailing in Jordan | Feb 2019
- Retailing in Kazakhstan | Mar 2019
- Retailing in Kenya | Mar 2019
- Retailing in Kuwait | Feb 2019
- Retailing in Laos | Feb 2019
- Retailing in Latvia | Feb 2019
- Retailing in Lebanon | Feb 2019
- Retailing in Lithuania | Feb 2019
- Retailing in Macedonia | Mar 2019
- Retailing in Malaysia | Dec 2018
- Retailing in Mexico | Jan 2019
- Retailing in Morocco | Jan 2019
- Retailing in Myanmar | Feb 2019
- Retailing in New Zealand | Mar 2019
- Retailing in Nigeria | Feb 2019
- Retailing in Norway | Jan 2019
- Retailing in Oman | Feb 2019
- Retailing in Pakistan | Mar 2019
- Retailing in Panama | Feb 2019
- Retailing in Paraguay | Feb 2019
- Retailing in Peru | Jan 2019
- Retailing in Poland | Jan 2019
- Retailing in Portugal | Jan 2019
- Retailing in Qatar | Feb 2019
- Retailing in Romania | Jan 2019
- Retailing in Russia | Jan 2019
- Retailing in Saudi Arabia | Jan 2019
- Retailing in Serbia | Feb 2019
- Retailing in Singapore | Jan 2019
- Retailing in Slovakia | Jan 2019
- Retailing in Slovenia | Mar 2019
- Retailing in South Africa | Feb 2019
- Retailing in South Korea | Mar 2019
- Retailing in Spain | Feb 2019
- Retailing in Sri Lanka | Feb 2019
- Retailing in Sweden | Jan 2019
- Retailing in Switzerland | Dec 2018
- Retailing in Taiwan | Jan 2019
- Retailing in Tanzania | Feb 2019
- Retailing in Thailand | Jan 2019
- Retailing in the Czech Republic | Jan 2019
- Retailing in the Netherlands | Feb 2019
- Retailing in the Philippines | Jan 2019
- Retailing in the United Arab Emirates | Jan 2019
- Retailing in the United Kingdom | Jan 2019
- Retailing in the US | Jan 2019
- Retailing in Tunisia | Feb 2019
- Retailing in Turkey | Jan 2019
- Retailing in Uganda | Feb 2019
- Retailing in Ukraine | Jan 2019
- Retailing in Uruguay | Feb 2019
- Retailing in Uzbekistan | Feb 2019
- Retailing in Venezuela | Jan 2018
- Retailing in Vietnam | Jan 2019