With one of the highest populations in the MEA region, and high smartphone penetration rate, the government is working on economic reforms to include improving technology infrastructure and facilitating e-commerce in the country. While Egypt launched 4G, many consumers continued to face issues with improved connectivity.
Young consumers are the key driver boosting internet retailing in Egypt, given their high use of smartphones and participation online. There is training offered to young Egyptians on how to use the internet to promote their products and support entrepreneurial start-ups, given economic challenges pertaining to unemployment in the country.
Availability of many online payment gateways in Egypt such as Fawry Pay allow users to pay for over 250 services such as medical, travel expenses, bills and utility payments by registering their credit card on the mobile phone application. Fawry Pay has over 20 million users and 1.
Jumia.com continued to achieve robust double-digit value growth in 2018 within internet retailing.
Domestic consumer numbers reveal the increasing popularity of online shopping as a higher number of Egyptians opt to stay indoors and avoid crowded streets and bad weather conditions, which is evident in the decline in footfall in physical stores. The ongoing shift towards internet retailing by local consumers has led many retailers across Egypt to invest heavily in promoting their e-businesses.
United Arab Emirates-based apparel retailer Namshi plans to expand in Egypt during 2019 to take on the opportunity of a growing online retail market with young and tech-savvy customers. The expansion plan comes as Namshi’s plan to enter Africa, after years of successful operations in the GCC, prominently United Arab Emirates and Saudi Arabia.
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