The steep increase in cross-border internet retailing has brought safety issues to the fore.
Towards the end of the review period, rumours about Amazon opening a Finnish website as part of its expansion to Scandinavian markets started spreading, with speculation about issues such as the timing and from where Amazon would be delivering to Finland.
Despite ecologically-minded Finns busy addressing food waste and the war on plastic at the end of the review period, surprisingly little attention has been paid to the environmental problems of internet retailing. This, however, is something that might change in the forecast period, as trends in terms of environmental concerns remain somewhat unpredictable.
The wide product assortment and cheap prices have boosted cross-border internet retailing, to the extent that in 2018, almost half of all internet retailing value sales came from across Finnish borders.
Whilst a functional website which is also adapted to mobile devices or a mobile app should be taken for granted in 2018, there seems to be surprisingly little correlation with the popularity of certain online stores and which online stores consumers like the most.
The top 10 internet retailers in Finland remain a mix of retailers which mostly sell online but also have store-based outlets (Verkkokauppa.com), those which mostly sell offline but also online (Gigantti) and those without a store-based outlet in the market (Zalando), proving that there is not one correct approach to succeed in this channel.
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Understand the latest market trends and future growth opportunities for the Internet Retailing industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Internet Retailing industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Internet Retailing research and analysis database.
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