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The steep increase in cross-border internet retailing has brought safety issues to the fore.
Amazon is rumoured to launch in Finland, but the details are as yet unknown
Towards the end of the review period, rumours about Amazon opening a Finnish website as part of its expansion to Scandinavian markets started spreading, with speculation about issues such as the timing and from where Amazon would be delivering to Finland.
Little scrutiny of the environmental damage of internet retailing
Despite ecologically-minded Finns busy addressing food waste and the war on plastic at the end of the review period, surprisingly little attention has been paid to the environmental problems of internet retailing. This, however, is something that might change in the forecast period, as trends in terms of environmental concerns remain somewhat unpredictable.
Almost half of overall value sales are derived from cross-border purchases
The wide product assortment and cheap prices have boosted cross-border internet retailing, to the extent that in 2018, almost half of all internet retailing value sales came from across Finnish borders.
The most popular retailers are not necessarily the most loved
Whilst a functional website which is also adapted to mobile devices or a mobile app should be taken for granted in 2018, there seems to be surprisingly little correlation with the popularity of certain online stores and which online stores consumers like the most.
Store-based concepts without online sales have become a rarity
The top 10 internet retailers in Finland remain a mix of retailers which mostly sell online but also have store-based outlets (Verkkokauppa.com), those which mostly sell offline but also online (Gigantti) and those without a store-based outlet in the market (Zalando), proving that there is not one correct approach to succeed in this channel.
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Discover the latest market trends and uncover sources of future market growth for the Internet Retailing industry in Finland with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Internet Retailing industry in Finland, our research will save you time and money while empowering you to make informed, profitable decisions.
The Internet Retailing in Finland market research report includes:
Analysis of key supply-side and demand trends
Detailed market shares for international and locally-based retailers
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
Who are the leading retailers in Finland?
How quickly is internet retailing growing in Finland?
What products are selling best over the internet?
Which internet sites are attracting the most sales?
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