Internet retailing saw strong value growth in 2018 and is set to continue to grow in the forecast period across all product categories. Increasingly more consumers use online platforms to do their shopping as this channel offers wider variety, competitive prices and convenience to shop from anywhere; moreover, the Greeks display more trust towards online transactions and using card details on the web than they did before.
Apparel and footwear is a category that has been investing in online retailing longer than most. With international multibranded online retailers, the bricks-and-mortar branded retailers in Greece had to keep up with competition and offer e-shopping as an option to their customers.
Food and drink is an internet retailing category that is set to grow the fastest between 2018 and 2023. This is not a mature category at all and the highest rates of increase for the review period are noted for alcoholic drinks, soft drinks and packaged food.
The international giants are in the lead within internet retailing in Greece. Even though their shares have slightly dropped compared to the previous year, 2017, they are expected to grow in the forecast period.
Following the two international multibranded retailers is the domestic Quest On Line with you.gr, ranking fourth.
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This industry report originates from Passport, our Retailing market research database.