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Strategy Briefing

Internet Retailing in Latin America

41 pages, Apr 2018

US$1,325

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About This Report

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While Latin America’s internet retailing market is still nascent, growth is strong, particularly in markets which have not experienced deep economic crises. Marketplaces and cross-border transactions are two characteristics of the channel in this region. The competitive landscape remains very fragmented, though less so in countries in earlier stages of internet retailing development.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Economic difficulties,weak exchange ratesagainst the US dollarlimit growth in Braziland at the regionallevel

The regional growth CAGR of approximately 16% reflects weak exchange rates againstthe US dollar and economic challenges faced by markets like Brazil and Venezuela overthe previous five years. While smaller than Brazil’s internet retailing markets, mostcountries in the region grew at two to three times that rate. Colombia is a standout, with a45% sales CAGR. Mexico and Peru also saw very strong growth, at 29% and 24% salesCAGRs, respectively.

Cross-border sales arelevant component inmost countries

In many of the economies in the region, cross-border e-commerce is the dominant type ofinternet retailing purchase. The motives for this vary by market, but include factors suchas limited product availability locally, low levels of domestic e-commerce competitiveness,and local prices that are much higher than those available via the internet from othermarkets.

Competitive landscapefor internet retailingvery fragmented inLatin America

Marketplaces, namely Amazon and MercadoLibre, are the largest players in e-commerceacross Latin America. After these two, however, the competitive landscape fragmentsconsiderably. This reflects the growing level of interest in digital channels by domesticplayers as well as by international ecommerce retailers looking to expand. The market isexpected to consolidate in the years ahead.

Payments, logisticsenvironment a barrierto growth

As in many emerging markets throughout the world, the challenges to growing ecommercesales in Latin America differ from the challenges found in developed markets.In particular, payments and logistics present some unique difficulties that often come as asurprise to foreign players seeking to enter this market.

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Introduction

Scope

Key findings

Regional Overview

Putting Latin America in context

Steady growth projected

Consumer electronics, other products lead the major economies

Apparel and footwear occupies a greater share in smaller markets

Electronics, media products and apparel lead internet retailing

Grocery products remain less common online

Beauty, pet care and homewares poised for growth

Leading Companies and Brands

Biggest internet retail markets in the region also the most fragmented

Internet retailing in Latin America highly fragmented

Marketplaces have the largest regional footprint

Forecast Projections

Internet retailing not at a tipping point yet in Latin America

Payments, logistics key to increased online sales in major economies

Lack of local internet players, strength of traditional sector a drag on growth

Country Snapshots

Brazil: m arket context

Brazil: c ompetitive and retail landscape

Mexico: market context

Mexico: competitive and retail landscape

Colombia: m arket context

Colombia: c ompetitive and retail landscape

Argentina: m arket context

Argentina: c ompetitive and retail landscape

Chile: m arket context

Chile: c ompetitive and retail landscape

Peru: m arket context

Peru: c ompetitive and retail landscape

Guatemala: m arket context

Uruguay: m arket context

Ecuador: m arket context

Dominican Republic: m arket context

Bolivia: m arket context

Costa Rica: Market context

Venezuela: m arket context

Venezuela: c ompetitive and retail landscape

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Megatrends

Strategy Briefing

Internet Retailing in Latin America

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Economic difficulties,weak exchange ratesagainst the US dollarlimit growth in Braziland at the regionallevel

Cross-border sales arelevant component inmost countries

Competitive landscapefor internet retailingvery fragmented inLatin America

Payments, logisticsenvironment a barrierto growth

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Regional Overview

Putting Latin America in context

Steady growth projected

Consumer electronics, other products lead the major economies

Apparel and footwear occupies a greater share in smaller markets

Electronics, media products and apparel lead internet retailing

Grocery products remain less common online

Beauty, pet care and homewares poised for growth

Leading Companies and Brands

Biggest internet retail markets in the region also the most fragmented

Internet retailing in Latin America highly fragmented

Marketplaces have the largest regional footprint

Forecast Projections

Internet retailing not at a tipping point yet in Latin America

Payments, logistics key to increased online sales in major economies

Lack of local internet players, strength of traditional sector a drag on growth

Country Snapshots

Brazil: m arket context

Brazil: c ompetitive and retail landscape

Mexico: market context

Mexico: competitive and retail landscape

Colombia: m arket context

Colombia: c ompetitive and retail landscape

Argentina: m arket context

Argentina: c ompetitive and retail landscape

Chile: m arket context

Chile: c ompetitive and retail landscape

Peru: m arket context

Peru: c ompetitive and retail landscape

Guatemala: m arket context

Uruguay: m arket context

Ecuador: m arket context

Dominican Republic: m arket context

Bolivia: m arket context

Costa Rica: Market context

Venezuela: m arket context

Venezuela: c ompetitive and retail landscape

Why buy this report?

Want to find out more about this report?

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