Internet retailing in Morocco continued to register rapid double-digit growth in current value terms in 2018. Consumers of various ages are becoming more technologically adept.
Shipping delays is a continuous issue for most internet retailers in Morocco. Delivery is outsourced to shipping companies, with most cooperating with Amana from Groupe Barid Al-Maghrib for shipping their parcels.
The total number of people with bank accounts in Morocco continues to increase. Commercial banks have developed different marketing and communication strategies to propel growth and encourage households to open bank accounts.
Jumia from Rocket Internet remained the leader in internet retailing in Morocco in value terms in 2018. The brand is constantly improving its interface, making it more user-friendly.
Competition is seen from Asian online retailing platforms – these are mainly Chinese. As households are price-sensitive and happy to switch, they do not hesitate to order via these platforms.
Physical stores have started investing in the development of their websites to keep up with the online retailing trend and boost their sales performance. Decathlon Maroc is one example.
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This industry report originates from Passport, our Retailing market research database.