Internet retailing recorded robust current value growth in 2018. The factors encouraging consumers to shop online include the 24-hour availability and convenience.
Cross-border internet retailing is gaining in importance in Poland. More competitive pricing and a wider offer of goods available on foreign websites are the most important factors.
In addition to other internet retailing, consumer electronics in combination with consumer appliances, media products and apparel and footwear are the biggest categories in internet retailing. Consumer electronics is one of the longest-established categories where the strong ROPO effect (research online, purchase offline) is observable.
Grupa Allegro Sp zoo led internet retailing in Poland, representing many third party merchants. Allegro operates as an online marketplace portal, facilitating e-commerce transactions between online consumers and vendors.
Other than the Allegro marketplace, internet retailing is heavily fragmented, with numerous operators holding marginal value share. In 2018, according to trade press, approximately 29,000 online stores were in operation in Poland.
CCC SA, one of Central Europe’s biggest footwear retailers, is strongly focused on innovations, including automation in logistics, increase in the efficiency of warehouse space or the assortment planning. Eobuwie.
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